Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

Bang Clothes, Corp is seeking a Digital Paid-Media/Advertising/PPC Manager to join our dynamic marketing team. This role entails developing, managing, and optimizing our digital advertising campaigns across various platforms. The successful candidate will be responsible for strategic planning and execution of paid media initiatives to drive traffic, generate leads, and ensure effective budget management. Collaborating with cross-functional teams, the ideal candidate will leverage data-driven insights to enhance campaign performance and maximize ROI.

Job Responsibilities

• Develop and execute comprehensive paid media strategies across multiple platforms to achieve marketing objectives.
• Monitor and analyze campaign performance metrics, utilizing A/B testing and optimizations to enhance results.
• Manage PPC campaigns on Google Ads, Bing Ads, and social media platforms with a focus on budget control and ROI.
• Conduct thorough keyword research and competitive analysis to identify opportunities for campaign improvement.
• Collaborate with the creative team to design impactful ad creatives that align with the brand's messaging.
• Prepare regular reports on campaign performance, presenting insights and recommendations to stakeholders.
• Stay updated on industry trends, algorithms, and changes within the digital advertising landscape.
• Ensure all advertising practices adhere to legal and ethical standards.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in digital media buying or PPC management, preferably in-house.
• Proficient in Google Ads and Facebook Ads Manager, with a strong understanding of display advertising.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent analytical skills, with the ability to interpret data and make informed decisions.
• Strong communication and project management skills.
• Detail-oriented with a creative mindset.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to effectively execute campaigns and analyze performance. This includes Google Ads, Bing Ads, social media platforms (e.g., Facebook, Instagram), Google Analytics, SEMrush, HubSpot, and various A/B testing tools. Familiarity with CRM software and project management tools will also be beneficial for managing workflows and collaboration within the team.

Ideal Candidates

The ideal candidate for the Digital Paid-Media/Advertising/PPC Manager position possesses a blend of analytical capabilities and creative thinking. They should be results-driven, consistently seeking opportunities to improve campaign performance through data analysis and an understanding of consumer behavior. Effective communicators, they must be able to work collaboratively across teams, share insights, and implement strategic initiatives. A proactive approach to staying abreast of digital marketing trends and tools is essential to thrive in this fast-paced environment at Bang Clothes, Corp.