Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

Bang Clothes, Corp. is seeking a skilled Digital Paid-Media/Advertising/PPC Manager to lead our dynamic advertising efforts. In this role, you will be responsible for developing and executing effective paid media strategies that drive brand awareness, engagement, and sales growth. You will work closely with various teams to ensure alignment of marketing initiatives with business goals while optimizing performance and managing budgets across multiple platforms.

Job Responsibilities

• Develop and implement robust PPC and paid media strategies across various platforms including Google Ads, Facebook Ads, and other relevant channels.
• Manage day-to-day campaign operations, including budget management, bidding strategies, and ad copy creation.
• Analyze campaign performance metrics to identify areas for improvement and implement data-driven optimizations.
• Collaborate with the creative team to produce compelling ad content that resonates with target audiences.
• Conduct comprehensive keyword research to ensure campaigns are targeted effectively.
• Prepare detailed performance reports and present findings to upper management and stakeholders.
• Stay current with industry trends, new technologies, and platform updates to maintain a competitive edge.
• Assist in the integration of paid media strategies with overall marketing plans and initiatives.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• A minimum of 3 years of experience in digital paid advertising, with a strong focus on PPC management.
• Proven track record of successful campaign management with measurable results.
• Strong analytical skills with proficiency in Google Analytics and other reporting tools.
• Excellent communication and interpersonal skills, with the ability to coordinate across teams.
• Familiarity with SEO best practices and how they relate to paid media.
• Certifications in Google Ads and Facebook Blueprint are highly desirable.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize various technologies and tools to execute and manage digital advertising campaigns effectively. Key tools include Google Ads for campaign creation and management, Facebook Ads Manager for social media advertising, and Google Analytics for performance tracking and analysis. Familiarity with marketing automation platforms and A/B testing tools will also be advantageous in optimizing campaign effectiveness.

Ideal Candidates

The ideal candidates for this position will possess strong analytical capabilities and a creative mindset, allowing them to drive successful advertising campaigns. They should be detail-oriented, self-motivated, and able to work collaboratively within a team-oriented environment. Additionally, they must have a passion for digital marketing, staying updated with industry trends and best practices, and demonstrating a proactive approach to problem-solving and innovation in paid media strategies.