Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp will play a pivotal role in developing and executing strategies that enhance brand visibility and drive conversions through effective paid media campaigns. The ideal candidate will manage all aspects of paid advertising initiatives, including strategy formulation, budget management, ad creation, and performance analysis. This role requires strong analytical skills, creativity, and a deep understanding of digital marketing trends to ensure the company’s advertising efforts are both efficient and successful.

Job Responsibilities

• Manage and optimize PPC campaigns across various platforms including Google Ads and social media channels.
• Develop and implement comprehensive paid media strategies that align with overall marketing objectives.
• Conduct thorough keyword research and competitive analysis to identify opportunities for growth.
• Oversee the design and execution of ad copy, including text, images, and videos, ensuring adherence to brand guidelines.
• Regularly analyze campaign performance metrics and report findings to stakeholders, recommending actionable improvements.
• Collaborate with the marketing team to devise cross-channel promotional plans and align messaging.
• Manage budgets for all paid media campaigns, ensuring efficient allocation of resources to maximize ROI.
• Stay up-to-date with the latest trends in digital advertising, including changes in algorithms, practices, and technology.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in digital marketing with a focus on PPC and paid media management.
• Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with experience in data analysis and performance optimization.
• Excellent communication skills, both written and verbal.
• Ability to work independently and manage multiple projects concurrently.
• Strong attention to detail and a passion for digital marketing trends.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize various technologies and tools to facilitate campaign management and performance tracking. Key software includes Google Analytics for monitoring website traffic and campaign performance, Google Ads and Facebook Ads for executing paid media strategies, and SEMrush or Moz for conducting competitive analysis and SEO optimization. Familiarity with CRM software and marketing automation tools is also essential to streamline workflows and enhance audience targeting.

Ideal Candidates

Ideal candidates for this position will possess a combination of strategic thinking, creativity, and analytical acumen. They should be self-motivated and proactive individuals who thrive in a fast-paced environment and can effectively adapt to the dynamic nature of digital marketing. Strong collaboration skills are essential, as the role will require working closely with various teams to achieve common goals. A genuine enthusiasm for digital marketing and a commitment to delivering measurable results will significantly contribute to their success in this role.