Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will be responsible for developing and executing effective paid media strategies to enhance brand visibility and maximize return on investment. This role requires a results-driven individual who will oversee PPC campaigns across various platforms, analyze performance metrics, and collaborate with cross-functional teams to align digital marketing efforts with business objectives. The ideal candidate will possess strong analytical skills and a passion for driving success through innovative digital advertising solutions.

Job Responsibilities

• Develop, implement, and manage PPC advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant channels.
• Conduct keyword research and selection, along with ad copywriting, to optimize campaign performance.
• Analyze campaign performance data, including click-through rates, conversion rates, and return on ad spend, to identify areas for improvement.
• Monitor and adjust bidding strategies, budgets, and targeting parameters for optimal ad performance.
• Collaborate with creative teams to produce engaging ad content and landing pages that align with campaign goals.
• Stay updated with the latest trends in digital advertising and explore new opportunities for PPC marketing.
• Prepare and present regular performance reports and insights to senior management.
• Manage relationships with advertising platforms and vendors to optimize campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital advertising, specifically in PPC management.
• Proven track record of managing successful paid media campaigns with measurable results.
• Strong analytical skills, with proficiency in data analysis tools such as Google Analytics and reporting software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams.
• Familiarity with A/B testing and optimization techniques.
• Certifications in Google Ads and Facebook Blueprint are a plus.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize various technologies and software to execute and track campaign performance effectively. This includes Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and other digital marketing analytics tools. Familiarity with A/B testing platforms and customer relationship management (CRM) systems will also be beneficial in crafting effective advertising strategies.

Ideal Candidates

Ideal candidates for this position should demonstrate a strong analytical mindset coupled with creativity in campaign strategy formulation. They should possess the ability to adapt to changes in a dynamic digital landscape while maintaining a solution-oriented approach. Effective time management skills, attention to detail, and a commitment to achieving excellence in all aspects of campaign execution will be essential for success in this role. A passion for fashion and an understanding of the retail market will be advantageous.