Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will play a crucial role in driving our online marketing initiatives through the development and execution of effective paid media strategies. This position requires a results-driven individual who can optimize campaigns across various digital platforms, analyze performance data, and ensure alignment with overall business goals. The ideal candidate will be adept at leveraging advertising insights, managing budgets, and working collaboratively to enhance brand visibility and generate ROI in a fast-paced environment.

Job Responsibilities

• Develop, implement, and manage comprehensive PPC campaigns across multiple digital channels including Google Ads, Bing Ads, and social media platforms.
• Monitor, analyze, and optimize campaign performance based on key metrics, adjusting strategy to meet defined performance goals.
• Conduct keyword research and competitive analysis to identify growth opportunities within the paid media landscape.
• Prepare and present performance reports to stakeholders, summarizing insights and recommendations for campaign improvements.
• Collaborate with the creative team to develop compelling ad copy and visual assets that drive engagement and conversion.
• Manage budget allocation and spending across multiple campaigns, ensuring effective use of resources and maximizing return on investment.
• Stay updated on industry trends, platform updates, and best practices to inform advertising strategies.
• Coordinate with cross-functional teams, including SEO, email marketing, and social media, to ensure consistent messaging and branding.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in managing PPC campaigns, preferably in-house rather than in an agency setting.
• Strong understanding of digital marketing principles and familiarity with various online advertising platforms.
• Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar to track and report on campaign performance.
• Experience with A/B testing methodologies and optimization strategies.
• Excellent analytical skills and attention to detail.
• Strong communication and interpersonal skills, with the ability to work collaboratively.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize industry-standard technologies and tools to execute their responsibilities effectively. Key systems include Google Ads, Google Analytics, Bing Ads, Facebook Ads Manager, as well as marketing automation software like HubSpot or Marketo. Familiarity with Excel for data analysis and reporting is also essential.

Ideal Candidates

Ideal candidates for this role will possess a combination of analytical mindset and creative flair, enabling them to craft compelling advertising strategies that capture audience attention while ensuring data-driven decision-making. They should be adaptable, able to thrive in a fast-paced environment, and proficient in managing multiple projects simultaneously. Strong problem-solving abilities, a proactive attitude, and a passion for digital marketing trends are also key characteristics that will contribute to success in this position.