Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. is responsible for developing, implementing, and optimizing comprehensive paid advertising strategies across various digital platforms to drive business growth and enhance brand awareness. This position requires a strategic thinker with a data-driven approach, who will work closely with other marketing team members to create campaigns that align with the company’s objectives. The successful candidate will focus on managing pay-per-click (PPC) campaigns, analyzing performance metrics, and maximizing return on investment.

Job Responsibilities

• Develop, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
• Conduct keyword research, ad copywriting, and A/B testing to enhance campaign performance.
• Monitor and analyze campaign metrics, including click-through rates, conversion rates, and cost-per-acquisition, to inform strategic decisions.
• Collaborate with the creative team to produce compelling ad content that resonates with target audiences.
• Manage budgets and forecasts, ensuring campaigns are delivered on time and within budget.
• Provide regular performance reports and insights to stakeholders, focusing on actionable recommendations for improvement.
• Stay updated with industry trends, emerging technologies, and best practices in paid media advertising.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital advertising, specifically PPC management.
• Proficiency with Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills with advanced proficiency in Google Analytics and Excel.
• Ability to create, manage, and optimize digital campaigns in a fast-paced environment.
• Excellent communication, interpersonal, and problem-solving skills.
• Google Ads certification is preferred.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize various technologies and tools to manage and optimize campaigns. Key tools include Google Ads, Bing Ads, Google Analytics, SEMrush, and social media advertising platforms such as Facebook Ads and Instagram Ads. Familiarity with project management software and reporting platforms will also be advantageous for effective collaboration and performance tracking.

Ideal Candidates

Ideal candidates for the Digital Paid-Media/Advertising/PPC Manager position possess a strong analytical mindset paired with creative thinking. They are detail-oriented and results-driven, with a passion for digital marketing and paid media. Exceptional communication skills enable them to collaborate effectively across departments. Furthermore, a proactive approach to problem-solving and a willingness to adapt to rapidly changing digital landscapes will distinguish them as top performers in this role.