Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. is entrusted with developing, implementing, and optimizing paid advertising campaigns across various digital platforms. This role requires strategic thinking and an analytical mindset to drive brand awareness, increase customer acquisition, and maximize return on investment (ROI). The ideal candidate will be responsible for managing budgets, analyzing data to enhance campaign performance, and collaborating with cross-functional teams to ensure alignment with overall marketing objectives.

Job Responsibilities

• Design and execute effective paid media strategies across platforms such as Google Ads, Facebook, and Instagram.
• Monitor and manage daily budgets to ensure optimal spend and ROI.
• Conduct comprehensive keyword research and competitive analysis to identify growth opportunities.
• Analyze campaign performance metrics and provide actionable insights and recommendations.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with the target audience.
• Implement A/B testing strategies to continuously improve ad performance and user engagement.
• Stay updated on industry trends and best practices in digital advertising and PPC management.
• Prepare detailed reports and presentations on campaign performance for stakeholder review.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital advertising, specifically with PPC campaigns.
• Proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms.
• Strong analytical skills with experience in data interpretation and performance reporting.
• Knowledge of SEO principles and their integration into paid advertising strategies.
• Excellent communication and project management skills.
• Experience with marketing automation and analytics tools (e.g., Google Analytics, SEMrush).

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to execute and analyze campaigns effectively. Key software includes Google Ads for campaign management, Facebook Ads Manager for social media advertising, and Google Analytics for performance tracking and reporting. Knowledge of various marketing automation tools and SEO platforms is also beneficial for overall campaign optimization.

Ideal Candidates

Successful candidates for the Digital Paid-Media/Advertising/PPC Manager position will possess a strong blend of analytical thinking and creative problem-solving abilities. They will demonstrate a proactive approach to managing campaigns, with the capability to adapt strategies based on performance data. Ideal individuals will have a passion for digital marketing, thrive in a fast-paced environment, and exhibit excellent communication skills to effectively collaborate with diverse teams.