Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Bang Clothes, Corp. is seeking a motivated and results-driven Digital Paid-Media/Advertising/PPC Manager to oversee our digital advertising strategies and campaigns. This role is crucial in maximizing our online presence and driving qualified traffic through effective paid media initiatives. The ideal candidate will possess extensive knowledge in pay-per-click (PPC) advertising, social media advertising, and digital marketing analytics, ensuring innovative and optimal campaign performance while staying aligned with our company's core goals. The Digital Paid-Media/Advertising/PPC Manager will also collaborate closely with cross-functional teams to implement impactful advertising campaigns that resonate with our target audience.

Job Responsibilities

• Develop and execute comprehensive paid media strategies across various platforms, including Google Ads, Facebook Ads, and Instagram Ads.
• Manage and optimize PPC campaigns to ensure maximum return on investment (ROI) and key performance indicators (KPIs) are met.
• Conduct in-depth keyword research and competitive analysis to inform campaign strategies and enhance performance.
• Analyze campaign performance data and provide actionable insights to improve effectiveness and efficiency.
• Monitor budgets and allocate spending to achieve optimal results on each advertising platform.
• Work collaboratively with the creative team to design appealing advertisements that align with brand standards and marketing objectives.
• Stay up to date with industry trends, algorithms, and platform updates to leverage the latest tools and strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3-5 years of experience in digital advertising and PPC management.
• Proficiency in PPC platforms such as Google Ads and Bing Ads, as well as social media advertising.
• Strong analytical skills with a proven track record of driving successful paid media campaigns.
• Excellent verbal and written communication skills with the ability to present complex findings clearly.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar platforms.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a diverse range of technologies and tools to enhance advertising effectiveness and analytics. Key tools will include Google Ads, Facebook Ads Manager, SEMrush, Google Analytics, and various bid management software. Familiarity with Adobe Creative Suite for ad creation is also advantageous.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical prowess, enabling them to devise effective advertising strategies while continuously optimizing campaign performance. Strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment are essential. They should demonstrate a proactive approach to challenges and be equipped with a strong desire to stay updated with industry trends. A team player mentality combined with excellent interpersonal skills will ensure success in collaborating across various departments.