Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp, you will be responsible for developing and implementing targeted online advertising campaigns to drive traffic and generate revenue. You will oversee the strategy, execution, and optimization of paid media across various digital platforms. Your focus will be on maximizing ROI through data-driven decision-making and continual performance analysis while collaborating closely with cross-functional teams to elevate brand awareness and sales performance. This position does not allow for remote work and is intended for candidates who prefer a dynamic in-office environment.

Job Responsibilities

• Develop, implement, and manage effective PPC campaigns across platforms like Google Ads, Facebook, and Instagram.
• Conduct keyword research, competitor analysis, and audience segmentation to improve campaign performance.
• Monitor, analyze, and report on campaign performance metrics, refining strategies to enhance results.
• Collaborate with the creative team to produce compelling ad copy and visuals that align with campaign goals.
• Manage budgets efficiently to ensure maximum return on ad spend (ROAS).
• Stay up-to-date with industry trends, tools, and best practices to maintain a competitive edge in digital advertising.
• Oversee A/B testing to evaluate ad performance and optimize conversion rates.
• Work closely with other marketing teams to integrate paid media strategies with other outreach efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital advertising, with a strong emphasis on PPC management.
• Proficiency in Google Ads, Bing Ads, Facebook Ads, and analytics tools such as Google Analytics.
• Strong analytical skills with a demonstrated ability to use data to drive decision-making.
• Excellent communication and interpersonal skills to collaborate with internal teams and external stakeholders.
• Detail-oriented with strong organizational and project management skills.
• Knowledge of SEO principles and digital marketing best practices is a plus.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools, including Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and other relevant analytics software for tracking ad performance. Familiarity with marketing automation platforms and CRM software will be beneficial for maximizing outreach efforts and reporting metrics effectively.

Ideal Candidates

Ideal candidates for this role will possess strong analytical abilities paired with a creative mindset, enabling them to generate innovative strategies that drive successful campaigns. They should be proactive, detail-oriented individuals who excel in fast-paced environments and can efficiently manage multiple projects simultaneously. A continuous improvement mindset is essential, as is the ability to thrive in a collaborative team atmosphere and communicate ideas clearly. Candidates who are results-driven and passionate about digital marketing will be most successful in this role.