Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will play a crucial role in driving our online marketing strategy through effective management of paid media campaigns. This position is responsible for the planning, execution, and optimization of PPC advertising efforts across various platforms. The ideal candidate will have a profound understanding of digital advertising trends and a data-driven mindset, ensuring that our campaigns achieve maximum reach and ROI while adhering to budgetary constraints. A collaborative mindset is essential, as the manager will work closely with creative and marketing teams to align on campaign goals and brand messaging.

Job Responsibilities

• Develop and execute comprehensive PPC strategies to drive traffic and conversions.
• Manage daily operations and budget allocations for various paid media channels, including Google Ads, Facebook Ads, and others.
• Conduct keyword research and analysis to identify opportunities for campaign enhancement.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights to optimize future initiatives.
• Collaborate with design and content teams to create compelling ad copy and creative assets.
• Stay abreast of the latest trends in digital advertising and recommend new strategies as appropriate.
• Manage relationships with external vendors and ensure timely delivery of paid media services.
• Prepare regular reports for management on campaign performance and budget utilization.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in digital advertising, specifically in PPC management.
• Proficient in tools such as Google Ads, Google Analytics, SEMrush, and other digital marketing platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills for coordination with internal teams and external partners.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Certifications in Google Ads and Analytics are highly preferred.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to effectively manage campaigns. This includes platforms such as Google Ads for PPC management, Google Analytics for tracking website performance, and SEMrush for comprehensive keyword research. Additionally, tools for A/B testing, budgeting, and reporting will be essential for optimizing campaigns and measuring success.

Ideal Candidates

The ideal candidates for this position will possess a strong combination of analytical thinking and creative problem-solving skills. They should have a proactive attitude, be adaptable to changing market trends, and demonstrate a passion for digital marketing. Excellent organizational skills, the ability to work under pressure, and a strong collaborative spirit will also significantly contribute to their success within our team. Candidates who thrive in a fast-paced environment and can effectively translate business goals into successful advertising strategies will be particularly well-suited for this role.