Digital PR Manager (Remote - US)

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Written by AI from the job title and company, not by Lead Media, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital PR Manager at Lead Media will be responsible for developing and executing strategic digital public relations campaigns that enhance brand visibility and reputation. This role involves collaborating with various teams to create compelling narratives that resonate with target audiences and facilitate engaging media outreach. The successful candidate will leverage their expertise in digital media trends and analytics to drive impactful PR initiatives, establish relationships with key influencers, and measure the effectiveness of campaigns to optimize ongoing efforts.

Job Responsibilities

• Develop and execute comprehensive digital PR strategies to increase brand awareness and drive engagement.
• Build and maintain relationships with journalists, influencers, and media outlets.
• Create compelling press materials, including press releases, pitch letters, and briefing documents.
• Monitor media coverage and report on the effectiveness of PR campaigns using relevant metrics.
• Collaborate with the marketing team to align digital PR efforts with overall branding and communication strategies.
• Manage crisis communications and mitigate reputational risks effectively.
• Stay informed about industry trends and emerging digital PR tactics.
• Organize and participate in media events and press briefings.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 5 years of experience in digital public relations or a similar role.
• Proven track record of developing and executing successful PR campaigns.
• Strong writing, editing, and storytelling skills.
• Experience with digital media platforms, social media tools, and analytics.
• Ability to work collaboratively in a fast-paced environment.
• Exceptional verbal communication and interpersonal skills.
• Familiarity with SEO principles and content marketing strategies is a plus.

Technologies & Tools

The Digital PR Manager will utilize various technologies and tools to facilitate their work, including digital media monitoring tools, CRM software for relationship management, analytics platforms for performance tracking, and social media management tools for outreach. Familiarity with content management systems (CMS) and graphic design software may also be beneficial for creating press materials and campaign visuals.

Ideal Candidates

Ideal candidates for the Digital PR Manager position will be proactive, creative thinkers with a passion for storytelling and a deep understanding of the digital landscape. They should possess excellent organizational skills, the ability to work independently, and a strong sense of initiative. Candidates should be adaptable, able to thrive in a dynamic environment, and demonstrate a commitment to maintaining high standards in all aspects of their work. Strong problem-solving abilities and a knack for building relationships are also essential traits that will contribute to success in this role.