Digital Product Marketing Director

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Written by AI from the job title and company, not by DIRECTV, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Product Marketing Director at DIRECTV will be responsible for developing and executing innovative marketing strategies that promote our digital product offerings. This role entails leading cross-functional teams to drive the product lifecycle, from ideation to execution, ensuring alignment with corporate objectives and market trends. The successful candidate will leverage data-driven insights to optimize marketing efforts, enhance customer engagement, and increase market share, ultimately contributing to the overall success of DIRECTV in the competitive landscape of digital media services.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies for product promotions and customer acquisition.
• Lead the end-to-end product marketing process, including positioning, messaging, and go-to-market strategies.
• Conduct market research and competitive analysis to identify industry trends and emerging opportunities.
• Collaborate with product management teams to influence product features and enhancements based on customer feedback and market demand.
• Oversee digital campaigns across various channels, including email, social media, and paid advertising, ensuring effective execution and ROI analysis.
• Measure and report on the performance of marketing campaigns, leveraging analytics to drive continuous improvement.
• Build and maintain strong relationships with internal stakeholders, external partners, and vendors.
• Guide and mentor a team of marketing professionals, fostering a culture of creativity and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 7 years of experience in digital product marketing or related roles, with a proven track record of successful campaigns.
• Strong understanding of digital marketing principles, tools, and analytics.
• Experience with customer segmentation, targeting, and data-driven marketing methodologies.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work collaboratively in a cross-functional team environment.
• Proficiency in marketing automation platforms and CRM tools.

Technologies & Tools

The Digital Product Marketing Director will primarily utilize a variety of technologies and tools to enhance marketing efforts. Familiarity with marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) platforms (like Salesforce), and web analytics tools (Google Analytics, Adobe Analytics) is essential. Proficiency in using social media management tools (Hootsuite, Sprout Social) and email marketing platforms will be necessary for executing and measuring marketing campaigns effectively.

Ideal Candidates

Ideal candidates for the role of Digital Product Marketing Director at DIRECTV will possess a combination of analytical and creative skills, with an ability to think strategically while being detail-oriented. They should demonstrate a strong passion for digital media and an understanding of evolving technologies. Excellent communication skills, coupled with a knack for storytelling, will enable them to convey product value to diverse audiences. The ability to thrive in a fast-paced environment and manage multiple projects simultaneously is crucial, as well as a commitment to fostering a positive team culture that encourages innovation and collaboration.