Digital/Email Marketing Manager

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Written by AI from the job title and company, not by Dice, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital/Email Marketing Manager at Dice will be responsible for developing, executing, and optimizing impactful digital and email marketing campaigns that enhance brand awareness, drive engagement, and support lead generation initiatives. This role necessitates a strategic thinker with hands-on experience in digital marketing channels and tools, ensuring alignment with the overall marketing strategy and business goals.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies focusing on email marketing, social media, and online advertising.
• Manage the execution of email marketing campaigns from conception to delivery, analyzing effectiveness and optimizing for performance.
• Collaborate with design and content teams to craft compelling email content, including subject lines, body copy, and calls to action.
• Analyze metrics and performance data to evaluate campaign effectiveness and inform future strategies.
• Conduct A/B testing to assess various campaign elements and enhance user engagement.
• Utilize marketing automation tools to segment audiences and personalize marketing efforts effectively.
• Stay current with industry trends and best practices to ensure innovative marketing tactics.
• Manage marketing budgets and ensure campaigns are delivered on time and within budget.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A minimum of 5 years of experience in digital marketing with a strong focus on email marketing.
• Proficient in email marketing platforms like Mailchimp, HubSpot, or Marketo.
• Strong analytical skills with the ability to interpret data, generate reports, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Familiarity with HTML and CSS preferred for creating and editing email content.
• Experience with digital marketing tools such as Google Analytics, SEO, and PPC is a plus.

Technologies & Tools

The Digital/Email Marketing Manager will utilize a variety of technologies and tools to execute marketing campaigns effectively. These include, but are not limited to, email marketing software (e.g., Mailchimp, HubSpot), analytics platforms (e.g., Google Analytics), content management systems (CMS), and marketing automation tools. Familiarity with customer relationship management (CRM) systems may also be advantageous.

Ideal Candidates

Ideal candidates for the Digital/Email Marketing Manager position exemplify creativity and strategic thinking, combined with hands-on experience in digital marketing. They are data-driven individuals who thrive in fast-paced environments, demonstrating a passion for staying updated on industry trends. Strong interpersonal skills and teamwork are essential as the role requires collaboration with cross-functional teams. A proactive attitude and an innate ability to analyze and solve problems make them valuable assets to the organization.