Digital/Email Marketing Manager

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Written by AI from the job title and company, not by Dice, so some details may not match this job. The employer's own page has the real description.

Job Overview

Dice is seeking a talented and results-driven Digital/Email Marketing Manager to lead our digital engagement initiatives. The successful candidate will be responsible for developing, executing, and optimizing our email marketing campaigns to create strong customer relations and drive measurable outcomes. This role involves analyzing customer data, implementing best practices, and aligning digital strategies with business objectives to enhance brand visibility, customer retention, and sales conversions.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies and campaigns to achieve marketing goals.
• Manage email marketing tools and platforms, ensuring all campaigns are executed flawlessly.
• Analyze campaign performance and customer engagement metrics, providing actionable insights for continuous improvement.
• Segment target audiences to create tailored content that drives increased open and conversion rates.
• Collaborate with design and content teams to create compelling email content, visuals, and CTAs.
• Monitor and optimize campaign deliverability, ensuring compliance with legal regulations and best practices.
• Stay updated with industry trends, new technologies, and tools to refine existing processes and identify growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on email marketing.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Strong understanding of email deliverability and segmentation strategies.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Technologies & Tools

The Digital/Email Marketing Manager will work with an array of technologies and tools designed for effective digital marketing. These include CRM systems such as Salesforce, email marketing software like HubSpot and Mailchimp, data analytics tools to measure campaign performance, and marketing automation platforms. Familiarity with HTML/CSS for email design and web analytics tools such as Google Analytics will also be essential in this position.

Ideal Candidates

The ideal candidate is someone who is passionate about digital marketing and possesses a strategic mindset. They should exhibit creativity in campaign design and execution while being data-driven in their approach to measuring success. Strong organizational skills and the ability to thrive in a fast-paced environment are key traits. Team collaboration and initiative are crucial for fostering innovative solutions and enhancing overall marketing effectiveness.