Digital/Email Marketing Manager

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Job Overview

The Digital/Email Marketing Manager will be responsible for developing and executing effective digital marketing strategies to enhance brand awareness, drive traffic, and increase conversions through targeted email campaigns. This role will require a combination of strategic thinking and hands-on execution, as the incumbent will manage all stages of the digital marketing and email campaigns, from ideation to implementation and analysis. The Digital/Email Marketing Manager will work closely with cross-functional teams to align marketing initiatives with overall business goals and best practices in digital communication.

Job Responsibilities

• Design, implement, and optimize email marketing campaigns to drive engagement and loyalty.
• Analyze campaign performance metrics and utilize insights to refine strategies and improve overall effectiveness.
• Segment email lists and target specific audiences to maximize personalization and relevance in marketing messages.
• Collaborate with creative teams to produce compelling content and design for marketing materials and email layouts.
• Manage and maintain the email marketing calendar, ensuring timely delivery of communications.
• Conduct A/B testing and multi-channel marketing strategies to drive metrics improvement.
• Stay updated on industry trends and regulatory requirements for email marketing, including GDPR and CAN-SPAM.
• Report on key performance indicators (KPIs) and provide recommendations for enhancing email marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on email marketing.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, or similar).
• Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Basic understanding of HTML/CSS and familiarity with design software (e.g., Adobe Creative Suite) is a plus.
• Experience with marketing automation tools and CRM systems.

Technologies & Tools

The Digital/Email Marketing Manager will engage with various technologies and tools, including but not limited to email marketing platforms (e.g., Mailchimp, Campaign Monitor), customer relationship management (CRM) systems, analytical tools (e.g., Google Analytics, HubSpot), and marketing automation tools. Familiarity with basic HTML/CSS for email design and understanding of SEO principles will also be advantageous for this role.

Ideal Candidates

The ideal candidate for the Digital/Email Marketing Manager position will possess a proactive approach to problem-solving and a strong willingness to learn and adapt to new technologies and strategies. They will be results-oriented, with an analytical mindset capable of assessing campaign effectiveness. Creativity, attention to detail, and an enthusiasm for creating impactful marketing content are essential qualities. Strong interpersonal skills will also be crucial for collaboration with cross-functional teams and stakeholders.