Digital/Email Marketing Manager

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Written by AI from the job title and company, not by Jobs via Dice, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital/Email Marketing Manager at Jobs via Dice will be responsible for leading the development and execution of innovative email marketing strategies designed to engage potential candidates and enhance brand presence. This pivotal role requires a keen understanding of digital marketing trends, data analysis, and customer behavior to optimize campaigns, ensuring that targets are met and customer satisfaction is prioritized. The manager will collaborate with cross-functional teams to produce compelling content and leverage analytics tools to measure performance, ultimately driving growth in our recruitment services.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies focusing on email campaigns.
• Analyze campaign performance metrics and optimize email marketing initiatives based on data insights.
• Collaborate with the content team to create engaging email copy and attractive designs.
• Manage the email marketing calendar to ensure timely deployment of campaigns and content.
• Segment email lists to ensure targeted messaging to various audiences.
• Monitor industry trends and competitor strategies to identify opportunities for improvement.
• Utilize A/B testing methods to improve engagement rates and conversion metrics.
• Ensure compliance with email regulations and best practices regarding user privacy.
• Prepare and present reports on campaign performance to senior management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing with a focus on email marketing.
• Proficient in email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
• Strong analytical skills with expertise in using analytics tools (e.g., Google Analytics) to drive decision-making.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to generate innovative marketing ideas and solutions.
• Knowledge of HTML/CSS for email design is a plus.

Technologies & Tools

The Digital/Email Marketing Manager will utilize a variety of technologies and tools to fulfill their responsibilities effectively. This includes email marketing platforms such as Mailchimp and HubSpot, analytics tools like Google Analytics for data-driven decision-making, CRM systems for customer relationship management, and design tools such as Adobe Creative Suite for crafting visually appealing email content.

Ideal Candidates

The ideal candidate for the Digital/Email Marketing Manager position at Jobs via Dice will possess a blend of creativity and analytical acumen, allowing them to innovate while grounding their strategies in data-driven insights. They should exhibit strong leadership capabilities, be comfortable collaborating across departments, and show passion for digital marketing trends. A successful manager will also have a proactive approach to problem-solving, adaptability in a fast-paced environment, and a commitment to achieving measurable results.