Digital/Growth Marketing Director - Gracenote, A Nielsen Company

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Job Overview

The Digital/Growth Marketing Director at Gracenote, a Nielsen Company, will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive user engagement, and achieve sustainable growth for the organization. This role requires a blend of analytical skills, creativity, and leadership to manage cross-functional teams in designing campaigns that resonate with target audiences. The director will oversee various marketing initiatives, leveraging data analytics to inform decision-making and optimize performance across all digital channels.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Monitor and analyze campaign performance, utilizing data insights to refine tactics and enhance ROI.
• Lead a team of marketing professionals, fostering a collaborative and innovative work environment.
• Manage digital advertising budgets and ensure effective allocation to achieve maximum impact.
• Collaborate with product and sales teams to create targeted marketing campaigns that drive user acquisition and retention.
• Maintain up-to-date knowledge of digital marketing trends and technologies to propose and implement new strategies.
• Conduct market research to identify new opportunities for growth and differentiation.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is preferred.
• A minimum of 7 years of experience in digital marketing, with a proven track record in a leadership role.
• Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing strategies.
• Proficient in marketing analytics tools and platforms, including Google Analytics and CRM systems.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic environment, with strong project management capabilities.

Technologies & Tools

The Digital/Growth Marketing Director will utilize various technologies and tools to streamline marketing processes and enhance campaign effectiveness. Key tools include digital advertising platforms (Google Ads, Facebook Ads), marketing automation systems (HubSpot, Marketo), and analytics software (Google Analytics, Tableau). Proficiency with CRM systems (Salesforce, Zoho) and content management systems (WordPress, Drupal) will also be essential for effective campaign management and performance tracking.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset combined with a hands-on approach to execution. They will be results-driven with a passion for innovation and creativity in marketing. Strong leadership qualities are essential, as the Director will guide and inspire a diverse team. A data-oriented individual who thrives in a collaborative setting and adapts quickly to changing market dynamics will excel in this role. Exceptional analytical skills, coupled with the ability to communicate complex ideas clearly, will ensure success in driving profitable growth for Gracenote.