Director, B2B Content Marketing

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Written by AI from the job title and company, not by iHeartMedia, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of B2B Content Marketing at iHeartMedia will be responsible for developing and executing a comprehensive content marketing strategy that drives brand awareness, enhances customer engagement, and generates leads for our B2B initiatives. This crucial leadership role will oversee a dynamic content team, ensuring alignment with overall business goals while leveraging insights and analytics to inform content development. The incumbent will also work cross-functionally with sales, product, and digital teams to maximize the impact of our content efforts across various platforms.

Job Responsibilities

• Develop and implement an effective B2B content marketing strategy to enhance brand positioning and market presence.
• Lead a team of content creators, editors, and analysts to produce high-quality, relevant, and engaging content that resonates with target audiences.
• Collaborate with marketing, sales, and operations teams to ensure content is aligned with product offerings and corporate messaging.
• Utilize analytics tools to monitor content performance and make data-driven decisions to optimize strategy and improve engagement.
• Manage content calendars and delivery schedules, ensuring timely publication and promotion of content across multiple channels.
• Stay up-to-date with industry trends and emerging technologies to continuously innovate our content marketing approach.
• Conduct audience research to understand the needs and preferences of B2B clients, tailoring content to meet those needs.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; Master’s degree preferred.
• A minimum of 7-10 years of experience in content marketing with a focus on B2B environments.
• Demonstrated leadership experience and a track record of managing successful teams and projects.
• Strong analytical skills, with experience utilizing analytics tools to inform strategy and optimize campaigns.
• Exceptional written and verbal communication skills, with a portfolio illustrating diverse content types.
• Proficiency in SEO best practices and content management systems.
• Ability to work collaboratively in a fast-paced, cross-functional environment.

Technologies & Tools

The Director of B2B Content Marketing will utilize various technologies and tools to facilitate content creation, management, and analysis. Key tools may include content management systems (CMS) such as WordPress, marketing automation platforms like HubSpot, analytics tools such as Google Analytics, and social media management software. Familiarity with SEO tools such as SEMrush or Moz, as well as collaboration tools like Slack or Trello, will also be important for coordinating team initiatives and content projects.

Ideal Candidates

Ideal candidates for the Director, B2B Content Marketing role are strategic thinkers with a blend of creativity and analytical acumen. They should demonstrate exceptional leadership capabilities and a passion for producing impactful content that drives business results. A proactive mindset, along with strong teamwork and communication skills, will be essential for successful collaboration across departments. Candidates should possess a strong understanding of the B2B landscape, with the ability to adapt quickly to changing market dynamics and consumer behaviors.