Director, Digital Marketing & CRM - Remote | WFH

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Written by AI from the job title and company, not by Get It Recruit - Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Digital Marketing & CRM at Get It Recruit will be responsible for leading the digital marketing efforts and customer relationship management strategies of the organization. This role involves developing and executing comprehensive digital marketing campaigns aimed at driving engagement and conversion, while concurrently overseeing initiatives to optimize the customer experience. The ideal candidate will possess strong analytical skills, creative thinking, and a proven track record in managing cross-channel marketing strategies to achieve business objectives. This position is fully remote and provides an opportunity to make a significant impact in a dynamic and growing company.

Job Responsibilities

• Develop and implement a comprehensive digital marketing strategy that aligns with the company's business goals.
• Oversee the execution of multi-channel digital marketing campaigns, including email, social media, SEO, and content marketing.
• Manage and optimize the CRM system to enhance customer engagement and retention.
• Analyze market trends and customer insights to inform marketing strategies and campaigns.
• Collaborate with cross-functional teams to ensure brand consistency and effectiveness of marketing initiatives.
• Monitor and report on the performance of digital marketing campaigns, using data to drive decision-making and continuous improvement.
• Lead the digital marketing team, providing mentorship and support to enhance team performance and career development.
• Stay up-to-date with the latest digital marketing trends and technologies to ensure the organization remains competitive in the market.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in digital marketing and CRM roles, with at least 3 years in a leadership position.
• Strong understanding of digital marketing channels, tools, and strategies.
• Proficient in data analysis and performance metrics to assess marketing effectiveness.
• Exceptional leadership skills with the ability to inspire and motivate a team.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with marketing automation and CRM software (e.g., HubSpot, Salesforce) required.

Technologies & Tools

The Director, Digital Marketing & CRM will utilize a variety of technologies and tools in this role, including but not limited to marketing automation platforms like HubSpot or Marketo, customer relationship management systems such as Salesforce, web analytics tools like Google Analytics, and social media management tools. Familiarity with content management systems (CMS) and SEO tools is also essential for optimizing digital marketing efforts.

Ideal Candidates

Ideal candidates for the Director of Digital Marketing & CRM position will demonstrate a combination of strategic thinking and creative problem-solving skills. They should possess a passion for digital marketing and a strong customer-centric mindset, enabling them to develop strategies that resonate with target audiences. Additionally, excellent project management skills, adaptability to changing environments, and the ability to work collaboratively across different teams will be essential traits for success in this role.