Director, Digital Marketing & E-Commerce | Remote

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Job Overview

The Director of Digital Marketing & E-Commerce at Lifeway Christian Resources is responsible for shaping and executing the overall strategy to drive online traffic, engagement, and conversions. This leadership role oversees the digital marketing programs and e-commerce initiatives, ensuring alignment with the organization's mission and values. The ideal candidate will leverage data analytics to enhance performance, optimize customer journeys, and increase revenue through improved digital marketing campaigns and comprehensive e-commerce strategies.

Job Responsibilities

• Develop and execute a comprehensive digital marketing strategy that aligns with organizational objectives.
• Oversee e-commerce operations, ensuring a seamless user experience and optimizing the online purchasing process.
• Manage digital marketing campaigns across platforms, including social media, email marketing, PPC, and SEO.
• Analyze performance data and metrics to identify trends, measure effectiveness, and inform future strategies.
• Collaborate with cross-functional teams to enhance brand awareness and drive traffic to the website.
• Lead a team of digital marketing professionals, providing guidance, mentorship, and performance evaluations.
• Stay abreast of digital marketing trends and emerging technologies, incorporating relevant advancements into campaigns.
• Establish and maintain relationships with external partners and vendors to enhance digital capabilities.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; a Master's degree is preferred.
• A minimum of 8 years of experience in digital marketing and e-commerce management.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership and team management skills.
• Exceptional written and verbal communication skills, with an ability to convey complex ideas clearly.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and web technologies.

Technologies & Tools

The Director of Digital Marketing & E-Commerce will utilize various technologies and tools essential for executing marketing strategies and optimizing e-commerce activities. These may include content management systems (CMS), marketing automation platforms, customer relationship management (CRM) software, analytics tools for data tracking and insights, and e-commerce solutions. Familiarity with languages such as HTML/CSS may also be beneficial to ensure efficient website management and optimization.

Ideal Candidates

The ideal candidate for the Director of Digital Marketing & E-Commerce role embodies a blend of analytical thinking and creative problem-solving skills. They are innovative, results-oriented, and possess a strong passion for digital marketing and customer engagement. Exceptional leadership qualities, the ability to collaborate effectively, and a commitment to Lifeway Christian Resources’ mission and values are vital. Ideal candidates are also proactive in identifying opportunities for improvement and demonstrate a strong understanding of consumer behavior in the digital landscape.