Director Digital Marketing

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Written by AI from the job title and company, not by Follett Higher Education, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Digital Marketing at Follett Higher Education will be responsible for developing, implementing, and overseeing comprehensive digital marketing strategies that align with the organization’s goals and objectives. This role entails managing a talented team and collaborating with cross-functional departments to drive brand visibility and engagement through various digital platforms. The Director will play a pivotal role in enhancing the company’s online presence and maximizing return on investment through data-driven marketing decisions.

Job Responsibilities

• Develop and execute strategic digital marketing plans to achieve organizational goals.
• Oversee the management of digital advertising campaigns across multiple platforms, including SEO, PPC, and social media.
• Analyze market trends and competitive landscape to identify opportunities for growth.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and creativity.
• Collaborate with internal stakeholders to ensure cohesive brand messaging and communication strategies.
• Utilize analytics tools to measure and report on campaign performance, providing insights for continuous improvement.
• Manage the digital marketing budget to optimize spend and efficiency.
• Stay abreast of industry trends and emerging technologies to keep the organization at the forefront of digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field; a Master's degree is preferred.
• A minimum of 7 years of experience in digital marketing, with at least 3 years in a management role.
• Proven track record of developing successful digital marketing strategies and driving measurable results.
• Strong knowledge of SEO, PPC, email marketing, social media, and content marketing.
• Exceptional analytical skills with proficiency in digital analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong leadership skills with experience in managing and developing teams.

Technologies & Tools

The Director of Digital Marketing will utilize a variety of technologies and tools, including but not limited to Google Analytics for data analysis, SEMrush for SEO optimization, HubSpot for inbound marketing efforts, and social media management platforms such as Hootsuite. Familiarity with HTML, CSS, and marketing automation software will also be essential to effectively coordinate online marketing initiatives and enhance user engagements across platforms.

Ideal Candidates

Ideal candidates for the Director of Digital Marketing position will possess a robust blend of creative vision and strategic thinking, enabling them to craft innovative marketing solutions. They should be results-driven, with a strong ability to analyze data and translate insights into actionable strategies. The successful candidate will exhibit excellent leadership qualities, be adaptive to change, and demonstrate a passionate commitment to building brands in a competitive landscape. Strong communication skills and an unwavering dedication to team collaboration are also crucial in fostering a productive work environment.