Director Growth Marketing / Manager-Higher Ed

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Overview

The Director of Growth Marketing / Manager-Higher Ed at UnicornSourcers will lead our marketing initiatives to enhance growth within higher education sectors. This role is pivotal in developing strategic marketing plans, managing campaigns, and leveraging data analytics to optimize performance. The successful candidate will collaborate with cross-functional teams to drive user acquisition, brand awareness, and retention strategies tailored specifically for the educational landscape.

Job Responsibilities

• Develop and implement comprehensive growth marketing strategies aimed at higher education institutions.
• Analyze market trends and competitive landscape to identify opportunities for growth and expansion.
• Manage and optimize marketing campaigns across various channels, including digital, social media, email, and events.
• Collaborate with sales and product teams to align marketing strategies with business objectives.
• Utilize data analytics to drive decisions and improve campaign effectiveness.
• Oversee budget management and allocate resources effectively to achieve marketing goals.
• Foster relationships with key stakeholders to enhance brand presence and engagement in higher education.
• Lead and mentor a team of marketing professionals, promoting a culture of continuous improvement and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing, with a focus on growth marketing and higher education.
• Proven track record in successfully managing and executing marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills to engage various stakeholders.
• Experience in digital marketing tools and technologies, including CRM and marketing automation platforms.
• Knowledge of trends and challenges in the higher education sector.

Technologies & Tools

The Director of Growth Marketing will utilize a variety of technologies and tools to enhance marketing efforts. These include but are not limited to Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools like Google Analytics and Tableau, as well as social media management tools such as Hootsuite or Buffer. Proficiency with these technologies is essential for successful campaign management and performance analysis.

Ideal Candidates

Ideal candidates for this position will possess a proactive and strategic mindset, coupled with exceptional analytical capabilities. They will demonstrate creativity in problem-solving and adaptability to a constantly evolving market. Strong leadership qualities with the ability to inspire and direct a diverse team are essential. Additionally, a genuine passion for the education sector and a commitment to driving measurable results will set candidates apart in this role.