Director of Communications and Marketing - School of Social Work

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Overview

The Director of Communications and Marketing for the School of Social Work will spearhead the development and implementation of comprehensive communication strategies that enhance the visibility and reputation of the institution. This role involves leading marketing initiatives, engaging with various stakeholders, and facilitating effective internal and external communications. The Director will collaborate closely with faculty, administration, and community partners to advocate for the School’s mission, amplify engagement with prospective students, and support fundraising efforts through strategic marketing plans.

Job Responsibilities

• Develop and execute comprehensive marketing and communication plans aligned with the School's strategic goals.
• Oversee branding initiatives and ensure consistency across all channels.
• Lead the creation of compelling content for digital platforms, print materials, and public relations messaging.
• Manage the School's social media presence and enhance engagement through targeted outreach campaigns.
• Collaborate with faculty and staff to promote research initiatives, academic programs, and community engagement activities.
• Monitor and analyze the effectiveness of communication strategies and adjust tactics accordingly.
• Supervise a team of marketing and communication professionals, fostering an environment of creativity and collaboration.
• Develop and manage the communications budget, ensuring responsible allocation of resources.
• Build and maintain relationships with media outlets, stakeholders, and community partners.

Qualifications

• Master’s degree in Communications, Marketing, Public Relations, or related field is preferred.
• Minimum of 7 years of experience in communications and marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Exceptional written and verbal communication skills, with strong attention to detail.
• Experience with digital marketing and social media platforms.
• Proficiency in data analysis and metrics to evaluate the impact of communication initiatives.
• Strong leadership skills with the ability to mentor and develop team members.
• Ability to work collaboratively with diverse stakeholders in an academic environment.

Technologies & Tools

The Director will utilize a variety of technologies and tools to execute marketing and communication strategies effectively. This includes content management systems (CMS) for website management, social media scheduling tools, email marketing platforms, graphic design software, and analytics tools for data tracking and reporting. Familiarity with Customer Relationship Management (CRM) systems to manage stakeholder engagement and outreach efforts is also essential.

Ideal Candidates

Ideal candidates for the Director of Communications and Marketing position will possess a strategic mindset and exhibit creativity in addressing challenges. They will be highly organized, able to manage multiple projects simultaneously, and demonstrate a collaborative approach to leadership. A thorough understanding of the educational sector and a passion for social work will contribute to success in this role. Strong interpersonal skills, resilience, and adaptability in a rapidly changing environment are critical qualities sought in the ideal candidate.