Director of Digital Marketing and Technology - (REF5927K)

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Written by AI from the job title and company, not by FPI Management, so some details may not match this job. The employer's own page has the real description.

FPI Management is seeking a highly skilled and experienced Director of Digital Marketing and Technology to spearhead our innovative digital marketing strategies and lead our technology initiatives. This position will play a critical role in enhancing the online presence of our brand, driving customer engagement, and optimizing digital performance metrics. The ideal candidate will have a strong background in both digital marketing and technology, enabling them to effectively develop and execute comprehensive marketing campaigns, oversee technological advancements, and foster cross-departmental collaboration to achieve the company's strategic objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with organizational goals.
• Monitor, analyze, and report on the performance of digital marketing campaigns, utilizing data-driven insights to refine tactics.
• Oversee the management of the company's digital platforms, ensuring optimal performance and user experience.
• Lead cross-functional teams in the execution of digital initiatives, collaborating closely with IT and other departments.
• Stay updated on industry trends and emerging technologies, integrating them into marketing strategies when appropriate.
• Manage budgets for digital marketing activities, ensuring efficient allocation of resources while meeting or exceeding ROI targets.
• Develop and drive innovative content strategies, ensuring engagement across targeted digital channels.
• Engage with stakeholders to assess marketing needs and develop appropriate technological solutions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in digital marketing and technology roles, with at least 3 years in a leadership position.
• Proficiency in digital marketing tools and platforms, including SEO/SEM, PPC, email marketing, and social media.
• Strong understanding of web analytics tools (e.g., Google Analytics) and performance marketing metrics.
• Exceptional leadership skills, with demonstrated ability to mentor and motivate team members.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

The Director of Digital Marketing and Technology will utilize a variety of advanced technologies and tools, including CRM systems, content management systems (CMS), marketing automation platforms, social media management tools, and data analytics software. Familiarity with HTML/CSS for web management and experience with data visualization tools will also be essential for this role to ensure effective communication of insights and strategies.

Ideal Candidates

Ideal candidates for this position will exhibit a results-oriented mindset, coupled with creativity and the ability to think strategically about marketing initiatives. Strong analytical skills are essential, enabling them to interpret complex data and translate it into actionable marketing strategies. Additional qualities include adaptability to changing market conditions, a collaborative spirit to work effectively within a team, and an unwavering commitment to achieving excellence in all digital marketing and technology efforts.