Director of Digital Marketing & Growth

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Written by AI from the job title and company, not by Barrington James, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Digital Marketing & Growth at Barrington James will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer engagement, and accelerate growth. The individual will oversee digital marketing initiatives, including SEO, SEM, content marketing, social media, email campaigns, and analytics. This role necessitates a strategic thinker with a data-driven approach who can lead a dynamic team while aligning marketing activities with the company's overarching business goals.

Job Responsibilities

• Design and implement effective digital marketing strategies to increase brand awareness and generate leads.
• Oversee the creation and execution of engaging content across multiple digital platforms.
• Manage SEO and SEM tactics to improve search engine rankings and drive web traffic.
• Analyze performance metrics to refine marketing campaigns based on data insights.
• Lead cross-functional teams to coordinate marketing efforts and ensure brand consistency.
• Develop and manage budgets for digital marketing initiatives.
• Stay updated on industry trends and emerging technologies to innovate marketing strategies.

Qualifications

• A Bachelor’s degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 7 years of experience in digital marketing with a proven track record in leadership roles.
• Strong understanding of various digital marketing channels and tools, including analytics platforms.
• Proficiency in SEO, SEM, email marketing, and content strategy.
• Exceptional analytical skills and the ability to interpret complex data.
• Excellent communication, leadership, and organizational skills.
• Experience managing budgets and a strong understanding of ROI measurement.

Technologies & Tools

The Director of Digital Marketing & Growth will utilize various technologies and tools to enhance marketing efforts and achieve business objectives. This includes but is not limited to marketing automation software (e.g., HubSpot, Marketo), content management systems (CMS), Customer Relationship Management (CRM) systems (e.g., Salesforce), analytical tools (e.g., Google Analytics, SEMrush), and SEO/SEM tools to monitor performance and optimize campaigns.

Ideal Candidates

An ideal candidate for the Director of Digital Marketing & Growth position at Barrington James is someone who exhibits strong leadership capabilities coupled with creativity and strategic vision. They should be adept at leveraging data to drive decisions and possess excellent interpersonal skills for effective collaboration. A proactive individual who is eager to learn, adapt, and embrace new challenges will thrive in this role. Alignment with the company culture and values is essential to foster an innovative and results-driven marketing environment.