Director of Digital Marketing

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Written by AI from the job title and company, not by Union of Concerned Scientists, so some details may not match this job. The employer's own page has the real description.

Overview

The Union of Concerned Scientists is seeking a highly skilled and strategic Director of Digital Marketing to lead our digital marketing initiatives. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies that enhance our online presence, engage our audience, and drive awareness of our mission. This role requires a deep understanding of digital marketing trends and tools, as well as the ability to analyze and interpret data to inform decisions. As a leader in our organization, you will collaborate with various departments to align digital efforts with overall organizational goals while managing a dedicated team of marketing professionals.

Job Responsibilities

• Develop and implement a comprehensive digital marketing strategy that aligns with the organization's goals and objectives.
• Lead and manage a team of digital marketing professionals, providing guidance and motivation to achieve departmental and organizational targets.
• Oversee the development and execution of digital campaigns across multiple platforms, including social media, email, and web.
• Perform ongoing analysis of marketing data to assess performance and inform future strategy adjustments.
• Collaborate with internal teams to ensure brand consistency and optimize content for SEO and user engagement.
• Monitor industry trends and competitor activity to identify new opportunities for growth and improvement.
• Manage the digital marketing budget, ensuring effective allocation of resources for maximum impact.
• Report on performance metrics to executive leadership and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of digital marketing tools and strategies, including SEO, PPC, email marketing, and social media.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to lead and inspire a team.
• Passion for science, technology, and social justice work is a plus.

Technologies & Tools

The Director of Digital Marketing will utilize a variety of technologies and tools to facilitate marketing efforts. These include but are not limited to marketing automation platforms (such as HubSpot or Marketo), social media management tools (like Hootsuite or Buffer), analytics software (such as Google Analytics), CMS platforms (like WordPress or Drupal), and graphic design tools (such as Adobe Creative Suite). Proficiency in these tools will be essential to create, manage, and measure digital marketing campaigns effectively.

Ideal Candidates

The ideal candidate for the Director of Digital Marketing position at the Union of Concerned Scientists is someone who possesses a unique blend of strategic foresight, creativity, and technical proficiency. This individual should exhibit strong leadership qualities and have an unwavering commitment to the organization’s mission. They should demonstrate adaptability in a fast-paced environment, possess a proactive mindset, and have the ability to collaborate seamlessly across teams. A passion for digital innovation and the pursuit of equitable solutions in science communication will also be essential attributes for success in this role.