Director of Digital Strategy & Digital Marketing Manager

About this kind of role

What a Director of Digital Strategy & Digital Marketing Manager usually does. The employer's own details are in the listing.

Typically does: Develops and executes comprehensive digital strategies to achieve business goals, often focusing on brand awareness, lead generation, and customer engagement. Manages digital marketing campaigns across various channels, including search engine optimization, social media, email marketing, and paid advertising. Analyzes campaign performance, identifies trends, and makes data-driven recommendations for optimization. Collaborates with cross-functional teams to ensure alignment of digital initiatives with overall business objectives.

Tools and skills: Proficiency in Google Analytics, SEO/SEM tools, social media management platforms, content management systems, and marketing automation software is generally required, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a strong understanding of digital marketing principles and a proven track record of developing and implementing successful digital strategies often thrive in this role.