Job Description

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
Develop a regular process for testing new concepts, messages, formats, and offers
Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
Deep hands-on experience with Meta ads and platform management
Strong Shopify experience and a track record of improving website performance and customer experience
Discernment to balance near-term performance with long-term brand/creative goal

Benefits