Director of Growth Marketing

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Written by AI from the job title and company, not by EmazingGroup - INTO THE AM & iHeartRaves, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Growth Marketing at EmazingGroup, encompassing INTO THE AM and iHeartRaves, plays a pivotal role in driving brand awareness and revenue growth through innovative marketing strategies. This individual will lead efforts to optimize the customer acquisition funnel and enhance customer retention, leveraging data-driven insights to identify and capitalize on market opportunities. The director will collaboratively work with cross-functional teams to develop and implement marketing campaigns that resonate with our target audience, ultimately contributing to the overall strategic objectives of the organization.

Job Responsibilities

• Develop and execute comprehensive growth marketing strategies to increase brand visibility and sales across multiple channels.
• Analyze market trends, customer behaviors, and competitive landscapes to identify opportunities for optimization and growth.
• Oversee a team of marketing professionals, providing direction and guidance to ensure objectives are met.
• Manage the customer acquisition funnel and retention strategies to optimize customer lifetime value.
• Collaborate with product, sales, and content teams to align marketing initiatives with overall business goals.
• Establish KPIs and performance metrics to evaluate the effectiveness of marketing campaigns and strategies.
• Utilize A/B testing and other techniques to maximize campaign performance and user engagement.
• Maintain a strong understanding of digital marketing tools and analytics to inform decision-making and reporting.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is preferred.
• A minimum of 7 years of experience in growth marketing, preferably in the e-commerce or fashion retail industry.
• Proven track record of successfully driving customer acquisition and retention campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent leadership and project management skills with experience managing a diverse team.
• Familiarity with digital marketing techniques, including SEO, PPC, email marketing, and social media strategies.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Director of Growth Marketing will utilize a variety of technologies and tools to enhance marketing efforts, including but not limited to Google Analytics for performance tracking, Salesforce for customer relationship management, and marketing platforms such as HubSpot or Mailchimp for campaign management. Familiarity with social media management tools and ad platforms such as Facebook Ads Manager, Google Ads, and SEO tools like SEMrush or Moz will also be essential for this role.

Ideal Candidates

Ideal candidates for the Director of Growth Marketing position will possess a blend of strategic vision and hands-on execution skills, capable of thriving in a fast-paced environment. They will demonstrate a strong entrepreneurial spirit combined with analytical rigor, allowing them to craft data-driven marketing strategies that align with business growth objectives. Exceptional communication and leadership skills are essential, as the individual will be required to interact with various stakeholders and inspire teams to drive performance. Additionally, a passion for the fashion and lifestyle industry, along with a solid understanding of consumer psychology, will greatly enhance their fit within our dynamic organization.