Director of Growth Marketing

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Written by AI from the job title and company, not by Food52, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Director of Growth Marketing at Food52 will be responsible for developing and executing comprehensive marketing strategies aimed at driving user acquisition, engagement, and retention. This leadership role requires a results-oriented individual with a deep understanding of digital marketing, analytics, and customer insights to propel growth initiatives. The ideal candidate will collaborate closely with cross-functional teams, managing both strategic planning and day-to-day marketing operations to enhance Food52's brand presence and market share.

Job Responsibilities

• Develop and implement innovative growth marketing strategies to drive customer acquisition and retention.
• Analyze market trends and customer data to inform and optimize marketing efforts.
• Oversee digital marketing campaigns across various channels, including email, social media, and paid advertising.
• Collaborate with product and sales teams to align marketing strategies with business objectives.
• Monitor and report on campaign performance metrics, providing actionable insights to stakeholders.
• Build and maintain effective partnerships with external vendors and marketing agencies.
• Lead and mentor the marketing team, fostering a culture of innovation and excellence.
• Ensure consistency in brand messaging and positioning across all marketing channels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in growth marketing or a related field, with at least 3 years in a leadership role.
• Proven track record of successfully executing growth strategies in a digital environment.
• Strong analytical skills and experience with data-driven marketing decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams.
• Familiarity with marketing automation tools and CRM software.
• Knowledge of SEO/SEM, email marketing, and social media strategies.

Technologies & Tools

In this role, the Director of Growth Marketing will utilize a range of technologies and tools to execute marketing strategies and analyze performance. Familiarity with platforms such as Google Analytics, HubSpot, Mailchimp, and social media management tools will be essential. The candidate should also be adept at using data visualization software to present insights and recommendations effectively.

Ideal Candidates

The ideal candidate for the Director of Growth Marketing position will possess a combination of strategic vision and tactical execution capabilities. They should be innovative thinkers who thrive in fast-paced environments, demonstrating adaptability and resilience. Strong leadership qualities, coupled with an analytical mindset, will be crucial for driving team performance and achieving growth objectives. A genuine passion for food and its community will align perfectly with Food52's mission and culture.