Director of Growth Marketing

This employer is a B2B software company seeking a Director of Growth Marketing to build the growth engine for its next chapter. With an established acquisition motion and a new product coming to market, the role moves the company from capturing existing demand to creating, converting and scaling it.

The Role

• Own the strategy for where the next increment of qualified pipeline comes from and the system needed to produce it.

• Build an integrated growth strategy aligned to revenue goals, ideal customer profile, product strategy and market priorities.

• Develop campaigns connecting product launches, content, thought leadership, events, paid media, web and sales activation.

• Build lifecycle and nurture strategies and own the buyer journey and conversion engine.

• Partner with Sales, Customer Success, Product Marketing and RevOps, and direct agencies and specialists towards business outcomes.

What You'll Need

• 10+ years of B2B SaaS marketing experience across growth, demand generation, performance or revenue marketing.

• Experience owning growth or demand generation strategy at a senior level, with a record of building qualified pipeline across multiple channels.

• A strong understanding of paid acquisition, integrated campaigns, lifecycle, web conversion and experimentation.

• Strong business and revenue acumen, and a willingness to be hands-on.

What's On Offer

• Compensation of approximately $190,000 – $250,000, plus equity.

• 100% of health, dental and vision insurance premiums covered, and a 401(k).

• Unlimited PTO with a required minimum, and commuter benefits.

Apply via Haystack today!