Director of Growth Marketing - Leading B2B AI/SaaS Business

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Job Overview

The Director of Growth Marketing at Zearch will play a crucial role in expanding the reach and impact of our B2B AI/SaaS solutions. This strategic position involves leading innovative marketing initiatives to drive customer acquisition, retention, and revenue growth. The successful candidate will be responsible for developing comprehensive growth strategies, managing cross-functional teams, and analyzing market trends to enhance brand visibility and competitive positioning. They will also foster collaborative relationships with sales and product teams to align growth efforts with the company's overarching goals.

Job Responsibilities

• Develop and implement data-driven marketing strategies to drive growth and improve customer lifetime value.
• Lead a team of marketing professionals in executing campaigns that promote brand awareness and product adoption.
• Analyze market trends and customer insights to identify new growth opportunities and optimize existing initiatives.
• Collaborate closely with the sales team to ensure alignment of marketing and sales efforts, enhancing lead generation and conversion rates.
• Oversee the development and management of the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Implement performance metrics to monitor campaign effectiveness and adjust strategies as needed for optimal results.
• Drive the utilization of digital marketing channels, including SEO, SEM, content marketing, and social media.
• Establish an effective reporting structure to analyze campaign performance and present findings to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with a proven track record in growth marketing or demand generation, particularly in B2B technology sectors.
• Strong understanding of digital marketing channels and tools, including marketing automation and CRM platforms.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Demonstrated leadership skills with experience managing high-performing teams.
• Exceptional communication skills, both written and verbal, with the ability to influence and engage stakeholders at all levels.
• Proficient in using analytics tools, such as Google Analytics or similar, to track performance and drive decision-making.

Technologies & Tools

The Director of Growth Marketing will utilize a range of technologies and tools to optimize marketing initiatives. These will include marketing automation platforms such as HubSpot or Marketo, CRM software like Salesforce, analytics tools including Google Analytics and Tableau, and A/B testing frameworks for campaign optimization. Familiarity with content management systems (CMS) and digital advertising platforms such as Google Ads and LinkedIn Ads will also be critical in executing integrated marketing strategies effectively.

Ideal Candidates

Ideal candidates for the Director of Growth Marketing role at Zearch will exhibit a strong combination of creativity and analytical thinking. They should be passionate about leveraging data to drive marketing decisions, possess a strategic mindset, and demonstrate a proactive approach to problem-solving. Effective leaders who can inspire and motivate their teams to achieve ambitious goals will thrive in this role. Additionally, individuals with a deep understanding of the AI/SaaS landscape and a commitment to staying abreast of industry developments will be well-suited for our dynamic organization.