Director of Growth Marketing, Paid

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Written by AI from the job title and company, not by OpenPhone, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Growth Marketing, Paid at OpenPhone will spearhead our digital marketing initiatives, focusing primarily on paid channels to drive user acquisition and revenue growth. This role requires a strategic mindset alongside hands-on execution capabilities, as the individual will oversee the development and implementation of innovative marketing campaigns. Collaborating closely with cross-functional teams, the Director will utilize data analytics to optimize marketing strategies, enhance conversion rates, and ultimately support the company’s growth objectives.

Job Responsibilities

• Develop and execute comprehensive paid marketing strategies across various channels including Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor and analyze performance metrics to track the effectiveness of campaigns and optimize accordingly.
• Lead the growth marketing team in brainstorming and executing innovative acquisition strategies that resonate with the target audience.
• Collaborate with product and sales teams to align marketing initiatives with business objectives and customer insights.
• Manage advertising budgets and ensure effective allocation of resources to maximize ROI.
• Conduct A/B testing and other experimental methodologies to refine messaging and channel utilization.
• Stay abreast of industry trends and competitor activity to identify new growth opportunities.
• Prepare detailed reports and presentations for executive stakeholders on growth metrics and campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in growth marketing, with a strong emphasis on paid acquisition.
• Proven track record of successfully managing paid media campaigns with significant budgets.
• Strong analytical skills and experience with data analytics tools such as Google Analytics, Mixpanel, or similar platforms.
• Excellent communication and interpersonal skills to foster collaboration with internal teams and external partners.
• Ability to work in a fast-paced environment and manage multiple priorities effectively.
• Experience with CRM platforms and marketing automation tools is a plus.

Technologies & Tools

The Director of Growth Marketing, Paid at OpenPhone will utilize a range of technologies and tools to execute and monitor campaigns effectively. Familiarity with digital marketing tools such as Google Ads, Facebook Ads Manager, SEMrush, HubSpot, and various A/B testing platforms will be essential. Proficiency in using data analytics software, including Google Analytics and Tableau, is necessary to derive insights and measure campaign performance. Knowledge of CRM systems and marketing automation platforms will also be critical in nurturing leads and driving conversions.

Ideal Candidates

Ideal candidates for this position will be visionary leaders with a passion for driving growth through innovative marketing strategies. They should possess a strong analytical mindset, able to derive actionable insights from data while maintaining a creative approach to problem-solving. Strong communication skills are paramount, allowing them to effectively articulate ideas and collaborate with diverse teams. A results-driven attitude, coupled with an entrepreneurial spirit, will be key traits that make the candidate excel in this dynamic role at OpenPhone.