Director of Growth Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Public Rec, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Growth Marketing at Public Rec will be instrumental in shaping and executing the marketing strategies that drive customer acquisition, retention, and overall brand engagement. This pivotal role will collaborate closely with cross-functional teams to develop innovative campaigns reflective of Public Rec's values and mission. The ideal candidate will leverage data-driven insights, optimize marketing channels, and enhance customer experiences to foster sustained growth, ensuring the brand maintains its position as a leader in the casual wear market.

Job Responsibilities

• Develop and implement comprehensive growth marketing strategies to achieve revenue and customer growth objectives.
• Lead a multi-channel marketing team to execute targeted campaigns across digital, social media, email, and offline channels.
• Analyze customer insights and market trends to inform marketing strategies and initiatives.
• Collaborate with product, sales, and customer service teams to create integrated marketing communications that enhance the overall customer journey.
• Monitor and report on key performance indicators (KPIs), adjusting strategies in real time to optimize channel performance.
• Manage and allocate the marketing budget effectively to maximize ROI across all initiatives.
• Develop strategic partnerships and leverage influencer marketing to expand the brand’s reach and credibility.
• Conduct regular competitive analysis to identify opportunities and challenges within the market.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 7 years of experience in growth marketing or a related field, with at least 3 years in a leadership role.
• Proven track record of successfully managing multi-channel marketing campaigns that drive significant growth.
• Exceptional analytical skills, with experience using data to make informed business decisions.
• Strong understanding of digital marketing tools and platforms (SEO/SEM, CRM, email marketing, etc.).
• Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.
• Creative thinker with the capacity to innovate and adapt in a fast-paced environment.

Technologies & Tools

The Director of Growth Marketing will utilize various technologies and tools to drive marketing efforts, including customer relationship management (CRM) systems, marketing automation platforms, analytics tools (such as Google Analytics), and social media management software. Familiarity with content management systems (CMS) and design tools will also be advantageous to create engaging marketing materials and optimize online visibility.

Ideal Candidates

The ideal candidate for the Director of Growth Marketing position will possess a blend of strategic vision and tactical execution abilities. They should be self-motivated, with a passion for data analytics and a keen understanding of consumer behavior. Strong leadership skills are essential, enabling them to inspire and manage a diverse team while fostering an environment of collaboration and innovation. Furthermore, a genuine enthusiasm for the brand and its products, coupled with adaptability in the ever-evolving marketing landscape, will ensure the candidate can effectively contribute to Public Rec's growth plans.