Director of Marketing and Communications

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Written by AI from the job title and company, not by Big Brothers Big Sisters Twin Cities, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Marketing and Communications at Big Brothers Big Sisters Twin Cities will be responsible for developing and implementing effective marketing strategies that elevate the organization’s visibility and support its mission to foster meaningful, one-to-one relationships that ignite the potential of youth. This role entails overseeing all marketing and communication activities, enhancing community engagement, and leading a team to drive innovative outreach efforts while ensuring alignment with the organization’s overarching goals and objectives.

Job Responsibilities

• Develop and execute comprehensive marketing and communication strategies to advance the organization's mission.
• Lead and mentor the marketing and communications team, fostering a culture of creativity and collaboration.
• Create, manage, and optimize online and offline campaigns that enhance brand awareness and engagement.
• Oversee the production of marketing materials, including brochures, newsletters, and digital content.
• Manage the organization’s social media platforms, ensuring consistent and impactful messaging.
• Build and maintain relationships with key stakeholders, community partners, and media outlets.
• Monitor and analyze marketing and communication metrics to drive continuous improvement and accountability.
• Develop and manage the annual marketing budget, ensuring effective allocation of resources.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing and communications, with significant experience in non-profit organizations preferred.
• Proven track record of developing and implementing successful marketing strategies that meet organizational objectives.
• Exceptional written and verbal communication skills, with keen attention to detail.
• Strong leadership skills and experience managing a team.
• Proficient in digital marketing and social media management, including content creation and analytics.
• Experience with brand development and management.
• Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.

Technologies & Tools

The Director of Marketing and Communications will utilize a variety of technologies and tools to facilitate marketing efforts, including but not limited to Customer Relationship Management (CRM) software, email marketing platforms, social media management tools, graphic design applications, and web analytics tools. Familiarity with website management systems and SEO best practices will also be critical for driving effective digital marketing initiatives.

Ideal Candidates

An ideal candidate for the Director of Marketing and Communications position at Big Brothers Big Sisters Twin Cities will possess a blend of strategic vision and hands-on execution skills. They will be innovative, passionate about youth mentorship, and driven by a mission-oriented mindset. Strong interpersonal skills, the ability to work collaboratively across departments, and a proven capacity to inspire and lead teams towards a common goal will characterize the successful individual in this role. They will also demonstrate agility in adapting to changing circumstances and the capability to make data-driven decisions to enhance impact.