Director of Marketing and Communications

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Written by AI from the job title and company, not by International Economic Development Council, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Marketing and Communications at the International Economic Development Council (IEDC) will play a pivotal role in developing and implementing strategic marketing initiatives and comprehensive communication plans aimed at enhancing the Council's visibility and influence within the economic development sector. This position will lead a team responsible for crafting engaging content, managing public relations, and coordinating outreach efforts to various stakeholders. The Director will also assess market trends and advocate for innovative strategies that align with the organization's mission and objectives.

Job Responsibilities

• Develop and execute a strategic marketing and communication plan to promote IEDC's programs, events, and services.
• Lead a team of marketing professionals to create compelling content across various platforms, including social media, email newsletters, and website updates.
• Manage public relations efforts to establish and maintain relationships with media outlets and key stakeholders.
• Oversee the design and production of marketing materials and promotional campaigns.
• Analyze market trends and audience insights to inform marketing strategies and decision-making processes.
• Collaborate with cross-functional teams to align marketing initiatives with overall organizational goals.
• Monitor and report on the effectiveness of marketing efforts through metrics and analytics.
• Ensure consistent branding and messaging across all communication channels.

Qualifications

• Master’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 8 years experience in marketing and communications, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing strategies and tools.
• Exceptional written and verbal communication skills.
• Demonstrated ability to manage projects and lead teams effectively.
• Experience in economic development or a similar industry is preferred.

Technologies & Tools

The Director of Marketing and Communications will utilize a variety of technologies and tools, including CRM software, email marketing platforms, social media management tools, content management systems, and analytics software to facilitate marketing campaigns and track performance metrics. Familiarity with graphic design software and basic HTML/CSS for web updates will be advantageous.

Ideal Candidates

Ideal candidates for this position will be innovative thinkers with a strong strategic mindset and the ability to adapt to changing market dynamics. They should demonstrate exceptional leadership and interpersonal skills, fostering a collaborative team environment. A passion for economic development and an eagerness to promote the mission of IEDC will be essential. Successful candidates will possess a proactive attitude, attention to detail, and the capacity to work effectively under pressure while managing multiple projects simultaneously.