Director of Marketing & Communications/Special Advisor to Chancellor

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by River Parishes Community College, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Director of Marketing & Communications/Special Advisor to the Chancellor at River Parishes Community College is a strategic leadership role responsible for developing and implementing comprehensive marketing and communication strategies that promote the College's mission, vision, and programs. This position collaborates with internal and external stakeholders to enhance the College's visibility and engagement within the community while providing expert advice to the Chancellor on marketing initiatives, public relations, and community partnerships. The incumbent will play a pivotal role in driving enrollment, fostering community relationships, and managing the College's brand, ensuring consistency and alignment across all communication channels.

Job Responsibilities

• Develop and implement an integrated marketing and communications plan to enhance brand awareness and promote the College’s programs and services.
• Serve as the primary advisor to the Chancellor on strategic marketing and communication initiatives.
• Manage the College’s public relations efforts, including media relations, crisis communication, and event promotion.
• Oversee the production of marketing materials, reports, and digital content, ensuring alignment with the College's mission and goals.
• Lead stakeholder engagement and collaboration efforts to build partnerships and enhance community outreach initiatives.
• Monitor and analyze marketing metrics to assess the effectiveness of outreach strategies and make data-driven recommendations for improvement.
• Supervise marketing and communication staff and coordinate their efforts for optimal productivity and efficiency.
• Conduct market research to identify trends and opportunities for the College’s growth and development.

Qualifications

• A master’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of five years of experience in a senior marketing or communications role, preferably within an educational or nonprofit environment.
• Proven track record in developing and executing successful marketing campaigns and communications strategies.
• Strong interpersonal and leadership skills, with experience managing a team.
• Excellent written and verbal communication skills, including public speaking and presentation abilities.
• Demonstrated ability to build and maintain relationships with diverse audiences and stakeholders.
• Familiarity with digital marketing strategies, social media platforms, and content management systems.

Technologies & Tools

The Director of Marketing & Communications will utilize a variety of technologies and tools to execute job responsibilities effectively. These may include customer relationship management (CRM) software, social media management platforms, content management systems (CMS), email marketing software, graphic design tools, and analytics platforms such as Google Analytics. Proficiency in Microsoft Office Suite and familiarity with video conferencing tools will also be essential for effective communication and collaboration.

Ideal Candidates

The ideal candidate for this role will possess a dynamic and proactive mindset with a passion for community engagement and higher education. Essential qualities include strong strategic thinking and analytical skills, along with creativity and innovation in communications. A commitment to fostering inclusive environments and the ability to inspire cross-functional teams are key characteristics sought in this position. Candidates should demonstrate resilience and adaptability in the fast-paced nature of marketing and communications, with a strong focus on achieving measurable results and enhancing the College's impact within the community.