Director of Marketing, Paid Social & Programmatic

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Job Overview

The Director of Marketing, Paid Social & Programmatic at Carewell is a strategic leadership role responsible for developing and executing advanced digital marketing strategies focused on paid social and programmatic campaigns. This position will oversee all aspects of paid media planning, execution, and performance analysis to enhance brand visibility and generate quality leads. The ideal candidate will collaborate cross-functionally with creative, content, and analytics teams to optimize campaign performance, ensuring alignment with overall marketing objectives and business goals.

Job Responsibilities

• Develop and implement comprehensive paid social and programmatic strategies that align with Carewell's business objectives.
• Manage and optimize all aspects of paid media campaigns, including budgeting, planning, and execution across various platforms.
• Analyze campaign performance and metrics, providing actionable insights and recommendations for continuous improvement.
• Lead a team of marketing professionals, fostering an environment of innovation and collaboration to achieve campaign success.
• Stay informed on industry trends, emerging technologies, and competitive landscape to identify opportunities for growth.
• Collaborate with cross-functional teams to create compelling ad content that resonates with target audiences.
• Negotiate contracts and manage relationships with third-party vendors and advertising platforms.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 7 years of experience in digital marketing with a strong focus on paid social and programmatic advertising.
• Proven track record of managing successful marketing campaigns with quantifiable results.
• Extensive knowledge of digital marketing analytics tools and platforms, such as Google Analytics, Facebook Ads Manager, and programmatic buying platforms.
• Exceptional analytical skills with the ability to interpret data and transform it into actionable strategies.
• Strong leadership and team management skills, with experience in mentoring and developing marketing professionals.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.

Technologies & Tools

The Director of Marketing, Paid Social & Programmatic will utilize a variety of technologies and tools to enhance campaign performance and marketing efficiency. Key tools include digital ad platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms. Data analytics tools like Google Analytics and Tableau will be used for performance tracking, while CRM tools like Salesforce may assist in lead management and customer segmentation.

Ideal Candidates

Ideal candidates for the Director of Marketing, Paid Social & Programmatic position exhibit strong analytical capabilities, creative problem-solving skills, and a passion for digital marketing. They are proactive, results-oriented individuals who thrive in a fast-paced environment. A successful candidate will possess exceptional leadership qualities, enabling them to inspire teams and drive strategic initiatives effectively. They should also demonstrate excellent communication skills, enabling seamless collaboration across departments and with external partners.