Director of Marketing, Physician Sales

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Job Overview

The Director of Marketing, Physician Sales at Akumin® is responsible for leading and executing comprehensive marketing strategies aimed at enhancing the company's market presence and driving revenue growth through physician engagement. This role involves close collaboration with sales teams, the development of targeted marketing campaigns, and the management of various promotional activities to effectively communicate the value of Akumin's services to healthcare providers. The Director will leverage data-driven insights to refine marketing tactics and ensure alignment with the organization's business objectives.

Job Responsibilities

• Develop and implement strategic marketing plans to promote Akumin's services to the physician community.
• Lead the marketing team in executing campaigns and initiatives focused on increasing physician referrals and partnership opportunities.
• Analyze market trends and performance metrics to identify opportunities for growth and improvement.
• Collaborate with internal stakeholders, including sales, operations, and clinical teams, to ensure cohesive messaging and branding.
• Create and oversee marketing budgets, ensuring optimal allocation of resources for campaigns.
• Manage relationships with external vendors, agencies, and consultants for marketing services and support.
• Conduct training sessions for the sales team on marketing initiatives and value propositions.
• Prepare and present regular reports on marketing performance and effectiveness to executive leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing, with at least 3 years in a leadership role focused on physician sales.
• Strong knowledge of healthcare marketing practices and physician engagement strategies.
• Proven track record of developing and executing successful marketing campaigns.
• Exceptional analytical skills, with the ability to interpret complex data and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders.
• Experience in managing budgets and resources effectively.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Director of Marketing, Physician Sales will utilize a range of technologies and tools including customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and data analytics tools for market research and performance tracking. Proficiency in digital marketing channels including social media platforms and email marketing systems will be essential for reaching targeted physician audiences effectively.

Ideal Candidates

The ideal candidate for the Director of Marketing, Physician Sales position will possess a strategic mindset and a results-driven approach. They will be highly organized and adept at multitasking, with proven leadership capabilities to inspire and guide a marketing team. Strong relationship-building skills and the ability to navigate the complexities of the healthcare landscape are crucial. Additionally, the candidate should have a passion for marketing innovation and a commitment to fostering meaningful connections within the medical community.