Director of Paid Search - Automotive Digital Marketing

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Job Overview

The Director of Paid Search at Dealer Alchemist will be responsible for leading and executing the paid search strategy within the automotive digital marketing domain. This role encompasses developing innovative paid search campaigns, overseeing performance metrics, managing budgets, and collaborating with cross-functional teams to enhance digital marketing strategies aimed at increasing traffic, leads, and conversion rates for our automotive clients.

Job Responsibilities

• Create and implement comprehensive paid search strategies tailored for the automotive sector.
• Manage and optimize Google Ads, Bing Ads, and other paid search platforms to maximize ROI.
• Analyze campaign performance and provide actionable insights to drive continuous improvement.
• Collaborate with the SEO, social media, and content teams to integrate search strategies.
• Conduct regular competitive analysis and market research to stay ahead of industry trends.
• Oversee budget allocation and spending across all paid search campaigns.
• Develop and maintain reports that quantify performance metrics and campaign effectiveness.
• Lead, mentor, and train a team of paid search specialists, promoting a culture of continuous learning.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in digital marketing, specifically in paid search.
• Proven track record of managing substantial paid search budgets and achieving KPIs.
• Strong analytical skills with a data-driven approach to decision-making.
• Expertise in Google Ads, Bing Ads, and appropriate analytical tools (e.g., Google Analytics).
• Experience with bid management and PPC tools.
• Excellent communication and leadership skills.

Technologies & Tools

The Director of Paid Search will utilize various technologies and tools to optimize campaigns and analyze performance metrics. Key tools include Google Ads for campaign management, Google Analytics for web analytics and performance tracking, Bing Ads for competitive positioning, and SEMrush for keyword research and competitor analysis. Proficiency in Excel or comparable spreadsheet software will also be essential for advanced data manipulation and reporting.

Ideal Candidates

Ideal candidates for the Director of Paid Search role will exhibit a blend of strategic thinking and hands-on capabilities in digital marketing. They should demonstrate a passion for the automotive industry and an eagerness to stay abreast of new developments in digital marketing. A successful candidate will possess strong leadership qualities, an analytical mindset, and the ability to work collaboratively in a fast-paced environment. Additionally, they should have a results-oriented approach with proven success in driving profitable growth through strategic paid search initiatives.