Director of Product Marketing, Core Math

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Written by AI from the job title and company, not by Weld North Education (now Imagine Learning), so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Product Marketing, Core Math at Weld North Education (now Imagine Learning) is a pivotal role responsible for leading the strategic formulation and execution of marketing initiatives for our Core Math product line. This position will drive demand generation, product positioning, and value proposition, ensuring alignment with our educational goals and market demands. The ideal candidate will manage a team dedicated to executing comprehensive marketing strategies that resonate with educators, students, and key stakeholders in the educational sector, ultimately enhancing our footprint in the marketplace.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies for Core Math offerings.
• Conduct market research to identify customer needs, competitive landscape, and market trends.
• Collaborate with product management to refine product positioning and messaging in the marketplace.
• Lead the execution of marketing campaigns that drive awareness and adoption of Core Math products.
• Oversee the development of promotional materials, sales enablement tools, and digital content.
• Utilize analytics to measure the effectiveness of marketing strategies and optimize performance.
• Manage product launches, ensuring cross-functional alignment and stakeholder engagement.
• Coach and mentor a team of marketing professionals to foster growth and innovation.
• Maintain relationships with key partners and stakeholders to drive collaborative initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Education, or a related field; Master's degree preferred.
• A minimum of 7 years of experience in product marketing, preferably within the educational technology industry.
• Strong understanding of K-12 education market dynamics and customer needs.
• Proven track record of developing and executing successful marketing strategies.
• Exceptional analytical skills, with the ability to derive insights from data and analytics.
• Effective leadership and team management skills, with experience in guiding cross-functional teams.
• Excellent communication skills, both written and verbal, with the ability to convey complex concepts simply.
• Proficient in utilizing marketing automation tools and CRM software.

Technologies & Tools

This position requires proficiency in a variety of technologies and tools, including but not limited to marketing automation platforms like HubSpot or Marketo, customer relationship management (CRM) software such as Salesforce, data analytics tools for performance measurement, and content management systems for digital marketing. Familiarity with graphic design software and multimedia content creation tools will be advantageous as the role will involve oversight of promotional materials.

Ideal Candidates

The ideal candidates for the Director of Product Marketing, Core Math position will be innovative thinkers with a passion for education and a deep understanding of marketing dynamics within the K-12 sector. They will possess strong leadership qualities, demonstrate integrity and accountability, and exhibit a collaborative spirit to inspire and cultivate a high-performing team. A proactive mindset, adaptability to changing environments, and a data-driven approach to decision making will resonate with our organizational values and strategic goals.