Director of Social Media & Content Strategy

About this kind of role

What a Director of Social Media & Content Strategy usually does. The employer's own details are in the listing.

Typically does: Develops and executes a company’s social media and content strategy to increase brand awareness and engagement. This involves overseeing content creation, scheduling, and community management across various platforms. The role also analyzes performance data to optimize campaigns and identify emerging trends. Directors often collaborate with marketing, sales, and product teams to ensure alignment.

Tools and skills: Proficiency in social media management platforms (like Hootsuite or Sprout Social), content creation software (Adobe Creative Suite), analytics tools (Google Analytics), and strong writing and communication skills are generally required.

Good fit for: Individuals with a proven track record in social media marketing, strategic thinking, and a passion for creating engaging content often thrive in this role.