Director Product & Content Marketing

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Job Overview

The Director of Product & Content Marketing at CARTO will be responsible for leading our marketing strategy to drive product market fit and accelerate product adoption. This role involves overseeing the development and execution of marketing initiatives that communicate the value of our geospatial analytics solutions to key stakeholders. The ideal candidate will collaborate closely with product management, sales, and executive teams to ensure that our marketing messages resonate effectively with target audiences, fostering brand awareness and market growth.

Job Responsibilities

• Develop and implement the overall product marketing strategy aligned with CARTO's business objectives.
• Coordinate with product management to curate compelling content that highlights product features and benefits.
• Oversee the execution of go-to-market strategies for product launches.
• Lead the creation of sales enablement tools and training materials, ensuring the sales teams are well-equipped with product knowledge.
• Analyze market trends, customer feedback, and competitive intelligence to refine marketing strategies.
• Build and maintain relationships with key industry influencers, partners, and customers to enhance brand visibility.
• Manage a team of marketing professionals, fostering a culture of innovation and continuous improvement.
• Generate marketing reports and metrics to analyze the effectiveness of campaigns and strategies.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field; an MBA is highly desirable.
• A minimum of 7 years of experience in product marketing, preferably in a technology or SaaS environment.
• Proven track record of launching successful marketing campaigns and driving product adoption.
• Exceptional written and verbal communication skills, with the ability to convey complex ideas clearly.
• Strong analytical skills and comfort with data-driven decision-making.
• Experience managing cross-functional teams and collaborating with diverse stakeholders.
• Knowledge of geospatial analytics and the technology landscape is a plus.

Technologies & Tools

The Director of Product & Content Marketing will utilize a variety of technologies and tools to facilitate marketing efforts, including marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), and analytics tools (such as Google Analytics). Familiarity with content management systems (CMS) and email marketing tools will also be essential to streamline campaign execution and measure effectiveness.

Ideal Candidates

The ideal candidate for this position is a dynamic leader with a passion for innovative marketing strategies and a strong focus on customer engagement. They will possess a strategic mindset paired with creative problem-solving skills and the ability to analyze and interpret market data. An effective communicator and collaborator, the candidate should be adaptable and responsive to the rapidly evolving landscape of technology and market demands. A strong understanding of geospatial analytics will be beneficial, as will a knack for storytelling that captivates target audiences.