Director, Product Management - Marketing and Loyalty (Hybrid - Seattle)

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Overview

The Director of Product Management - Marketing and Loyalty at Nordstrom will be responsible for leading the strategy, development, and execution of initiatives that drive customer engagement and loyalty through innovative marketing solutions. This role will work closely with cross-functional teams to enhance the customer experience and ensure alignment with the overall business objectives. The Director will leverage data-driven insights to optimize marketing campaigns and loyalty programs, fostering growth and retention among our customer base while maintaining a keen focus on performance metrics and return on investment.

Job Responsibilities

• Lead the strategic direction and execution of marketing and loyalty product management initiatives.
• Collaborate with cross-functional teams, including marketing, data analytics, and technology, to develop integrated marketing solutions.
• Design and optimize loyalty programs to enhance customer engagement and lifetime value.
• Utilize customer insights and performance metrics to inform product enhancements and marketing strategies.
• Oversee the product lifecycle from concept through execution, ensuring alignment with Nordstrom's brand vision and goals.
• Manage a team of product managers, providing guidance, mentorship, and fostering a culture of innovation.
• Conduct market research and analysis to identify customer needs and emerging trends in the retail market.
• Develop and maintain strong relationships with internal and external stakeholders to drive collaboration and success.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• 5-7 years of experience in product management or marketing leadership roles, preferably within retail environments.
• Proven track record of successfully leading product development and implementing marketing initiatives that drive customer loyalty.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of collaborating effectively with diverse teams.
• Demonstrated leadership abilities with experience managing and developing high-performing teams.
• Knowledge of loyalty programs, customer engagement strategies, and digital marketing best practices.

Technologies & Tools

This position utilizes a variety of technologies and tools to achieve its objectives, including customer relationship management (CRM) software, data analytics platforms, marketing automation tools, and project management software. Familiarity with digital marketing platforms and loyalty program management systems is essential for successful execution of the role's responsibilities.

Ideal Candidates

The ideal candidate for the Director of Product Management - Marketing and Loyalty is a strategic thinker with a passion for enhancing customer experiences through innovative solutions. They possess strong leadership skills, demonstrating the ability to inspire and motivate a team. The candidate should be results-driven, with an aptitude for data analysis and a commitment to continuous improvement. Exceptional communication skills, a collaborative mindset, and adaptability to the rapidly changing retail landscape are crucial characteristics that contribute to their success in this role.