Director, Product Marketing (B2B and Payers)

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Job Overview

As the Director of Product Marketing (B2B and Payers) at Calm, you will play a pivotal role in shaping the go-to-market strategies for our innovative mental health and wellness solutions tailored for businesses and payer organizations. This leadership position requires a strategic thinker with a deep understanding of the healthcare landscape, who can effectively collaborate with cross-functional teams to drive product positioning, market adoption, and revenue growth. You will leverage your expertise in product marketing to advance our mission of making mental health accessible to all while fostering meaningful relationships with key stakeholders.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies for B2B and payer segments, ensuring alignment with overall business objectives.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product enhancements.
• Create compelling messaging and positioning that resonates with target audiences and drives engagement.
• Lead product launches, collaborating with sales, product development, and customer success teams to ensure successful execution.
• Develop and maintain strong relationships with key decision-makers in B2B and payer organizations to foster partnerships and business growth.
• Monitor the effectiveness of marketing initiatives and adjust strategies as needed based on performance metrics and feedback.
• Manage a team of product marketing professionals, providing guidance and support to foster their growth and success.
• Represent Calm at industry events and conferences to increase brand visibility and establish thought leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Health Sciences, or a related field; MBA is preferred.
• A minimum of 8-10 years of experience in product marketing, ideally within the healthcare, technology, or wellness sectors.
• Demonstrated success in developing and executing go-to-market strategies for B2B and payer products.
• Strong analytical skills, with experience using data to inform marketing decisions and strategies.
• Excellent communication and presentation skills, with the ability to convey complex concepts clearly.
• Proven leadership capabilities with experience managing cross-functional teams.
• In-depth understanding of the healthcare ecosystem, including payers, providers, and regulations.

Technologies & Tools

The Director of Product Marketing will utilize a variety of tools and technologies to enhance productivity and drive marketing effectiveness. Key software and platforms may include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation tools like HubSpot, data analytics platforms including Google Analytics and Tableau, as well as project management tools such as Asana or Trello. Familiarity with digital marketing tools and social media platforms will also be beneficial to effectively reach and engage target audiences.

Ideal Candidates

The ideal candidate for this position will possess a passionate drive for innovation and mental wellness, coupled with exceptional strategic thinking skills. You will be a collaborative leader who is adept at navigating and influencing within complex organizational structures. Resilience, creativity, and a results-oriented mindset, along with a strong desire to positively impact the mental health landscape, are essential traits for success in this role. Your ability to synthesize insights from diverse sources and translate them into actionable marketing initiatives will be crucial in achieving Calm's objectives in the B2B and payer markets.