Director, Product Marketing (B2B and Payers)

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Job Overview

The Director of Product Marketing (B2B and Payers) at Calm will lead the development and execution of marketing strategies tailored specifically for B2B partnerships and payer systems. This leadership position involves collaborating with cross-functional teams to align product offerings with market demands, while driving the promotion and adoption of Calm's innovative solutions among healthcare providers and business clients. The ideal candidate will leverage their deep understanding of the health tech landscape, build strong relationships with key stakeholders, and contribute to strategic decision-making to foster business growth and expand Calm's market presence in the B2B sector.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to drive awareness and adoption of Calm's products among B2B partners and payers.
• Conduct market research and analysis to identify opportunities and inform product positioning and messaging.
• Collaborate with product management and sales teams to ensure product offerings meet market needs and align with company objectives.
• Manage the creation of marketing collateral, including presentations, case studies, and digital content that effectively convey the value of Calm's offerings.
• Build and maintain relationships with key stakeholders, including healthcare providers, business clients, and industry influencers to foster partnerships and drive engagement.
• Lead a team of product marketing professionals, providing mentorship and guidance to develop their skills and drive team performance.
• Analyze competitive landscapes to identify trends and inform strategic marketing initiatives.
• Monitor key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and optimize strategies accordingly.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 8+ years of experience in product marketing, with a focus on B2B and payer sectors within healthcare or technology markets.
• Proven track record of creating and executing successful marketing strategies that drive business growth.
• Strong understanding of healthcare systems, payer dynamics, and the broader health technology landscape.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Leadership experience, with the ability to motivate and develop a high-performing marketing team.
• Analytical mindset with experience in data-driven decision making and performance optimization.

Technologies & Tools

The Director of Product Marketing will utilize various technologies and tools to assess market trends, manage campaigns, and analyze results. Primarily, experience with customer relationship management (CRM) software such as Salesforce will be essential, alongside marketing automation platforms such as HubSpot or Marketo. Proficient use of data analytics tools (e.g., Google Analytics, Tableau) will be key for tracking campaign performance and generating insights.

Ideal Candidates

Ideal candidates for the Director of Product Marketing position will possess strong leadership abilities, demonstrating a strategic mindset required to navigate the complexities of the B2B healthcare market. They should exhibit exceptional communication skills and a collaborative spirit, enabling them to foster relationships and work effectively across teams. The successful candidate will be resilient, adaptable, and driven by a passion for innovation, ultimately aiming to enhance the wellbeing of individuals through Calm’s solutions.