Director Product Marketing - Commercial Floorcare

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Written by AI from the job title and company, not by BISSELL Homecare, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Director of Product Marketing for Commercial Floorcare at BISSELL Homecare, Inc., you will spearhead the strategy, development, and execution of innovative marketing initiatives aimed at driving growth in our commercial floorcare segment. This pivotal role requires a deep understanding of market dynamics, customer expectations, and competitive landscape to position BISSELL as a category leader. You will collaborate with cross-functional teams to conceive, develop, and launch products that resonate with our commercial clients while ensuring alignment with the company's overall vision and objectives.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies to enhance brand awareness and drive sales growth in the commercial floorcare segment.
• Conduct market research to identify customer needs, market trends, and competitive analysis to inform product development and positioning.
• Collaborate with the product development team to guide the design and functionality of new products based on market insights.
• Create compelling marketing collateral, including product specifications, promotional materials, and sales training tools for internal stakeholders.
• Establish and maintain effective relationships with distributors and sales teams to maximize product reach and effectiveness.
• Monitor and analyze product performance metrics, sales data, and customer feedback to refine marketing strategies and product offerings.
• Lead promotional event planning and execution, including trade show participation and product demonstrations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 8 years of experience in product marketing, with at least 3 years in a leadership role, preferably in the consumer goods or commercial sector.
• Proven track record of successfully launching and managing commercial product lines.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Exceptional communication and presentation skills, both verbal and written.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Director of Product Marketing will leverage a variety of technologies and tools to enhance marketing effectiveness and operational efficiency. Key tools include CRM and marketing automation platforms (such as Salesforce and HubSpot), data analysis and visualization software (like Tableau), and collaborative project management tools (such as Asana or Trello). Familiarity with analytics tools and digital marketing platforms is also advantageous in tracking campaign performance and consumer engagement.

Ideal Candidates

Ideal candidates for the Director of Product Marketing role are strategic thinkers who possess a blend of creative and analytical skills. They are results-oriented professionals with a proven ability to lead teams, manage multiple projects simultaneously, and communicate effectively across various levels of the organization. A passion for innovation and a commitment to delivering exceptional customer experiences are essential qualities, as is the ability to build strong relationships with both internal and external stakeholders. A proactive approach to problem-solving and a keen eye for emerging market trends will further distinguish successful candidates in this dynamic role.