Director, Product Marketing - Remote

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Written by AI from the job title and company, not by BigCommerce, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Product Marketing at BigCommerce will lead the charge in developing and executing comprehensive marketing strategies that promote our innovative eCommerce solutions. This role encompasses overseeing product positioning, conducting competitive analysis, and driving go-to-market plans that captivate and engage our target audience. With a strong focus on collaboration, this director will work closely with product management, sales, and customer success teams to ensure a unified approach to market entrance and growth, facilitating the achievement of our business objectives while nurturing customer relationships and elevating the BigCommerce brand.

Job Responsibilities

• Develop and implement effective product marketing strategies to drive revenue and market share growth.
• Lead market research initiatives to identify trends, customer needs, and competitive landscape.
• Create compelling product messaging and positioning tailored to various market segments.
• Collaborate with cross-functional teams including product management, sales, and customer success to align strategies.
• Oversee the execution of go-to-market plans for new product launches and enhancements.
• Analyze market performance metrics and customer feedback to optimize marketing efforts and product offerings.
• Manage a high-performing product marketing team, providing coaching and mentorship.
• Present insights and strategies to executive leadership to support informed decision-making.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
• A minimum of 8 years of experience in product marketing within the technology or eCommerce sector.
• Demonstrated experience in managing multi-channel marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret complex data and metrics.
• Exceptional communication and presentation skills, both written and verbal.
• Proficiency in marketing automation tools and CRM platforms, such as HubSpot or Salesforce.
• Ability to lead and motivate a diverse team in a remote working environment.

Technologies & Tools

This position will utilize a variety of technologies and platforms including marketing automation systems (such as HubSpot), customer relationship management (CRM) tools (like Salesforce), analytics software (like Google Analytics), and collaboration tools (such as Slack and Microsoft Teams) to enhance workflow efficiency and ensure data-driven decision-making.

Ideal Candidates

Ideal candidates will possess a blend of strategic thinking and hands-on expertise in product marketing. They should be results-oriented, with a passion for driving innovation and a track record of success in competitive marketplaces. Strong leaders who foster teamwork and encourage professional growth will thrive in this role. Furthermore, candidates should be adaptable, embrace change, and have a customer-centric mindset, empowering them to effectively communicate value to both internal stakeholders and external clients.