Director, Product Marketing - Remote

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Written by AI from the job title and company, not by Harley-Davidson Motor Company, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Product Marketing at Harley-Davidson Motor Company will be responsible for shaping and executing the marketing strategy for our range of motorcycles and related products. This role entails leading a dynamic team to drive market share through innovative product positioning, development of marketing messaging, competitive analysis, and aligning our product offerings with customer needs and brand identity. The Director will collaborate closely with various departments, including sales, product development, and finance, to ensure marketing initiatives are effectively implemented and performance metrics are achieved, all while capitalizing on trends within the motorcycle industry.

Job Responsibilities

• Lead the development and execution of product marketing strategies across multiple product lines.
• Conduct market research to identify customer needs, trends, and competitive landscape.
• Collaborate with product development teams to shape product features and specifications based on customer insights.
• Develop compelling go-to-market strategies, including pricing, promotional activities, and sales enablement tools.
• Oversee the creation of marketing materials, including catalogs, advertisements, and digital content.
• Analyze the performance of marketing campaigns, adjusting strategies as needed to maximize market reach.
• Work with sales leadership to ensure alignment on product positioning and messaging.
• Manage a team of marketing professionals, providing mentorship and fostering a collaborative team environment.
• Present marketing plans and results to senior management and key stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 8 years of experience in product marketing, preferably within the automotive or consumer goods industry.
• Proven track record of successfully launching and repositioning products in competitive markets.
• Strong strategic thinking and analytical skills with the ability to interpret data effectively.
• Exceptional communication and presentation abilities, with experience in cross-functional collaboration.
• Familiarity with digital marketing tools and metrics.
• Leadership experience with the ability to inspire and manage a team.

Technologies & Tools

This position utilizes a variety of technologies and tools essential for executing product marketing strategies effectively. Some of the primary technologies include customer relationship management (CRM) systems, marketing automation software, social media analytics tools, and data analysis platforms. Familiarity with digital marketing tools such as Google Analytics, SEO platforms, and email marketing software is also required to optimize marketing initiatives and track performance metrics.

Ideal Candidates

Ideal candidates for the Director of Product Marketing role at Harley-Davidson will possess a blend of creativity, analytical mindset, and passion for the motorcycle industry. They should demonstrate strong leadership and team-building skills, as well as an innate ability to navigate complex market dynamics. A successful candidate will be a strategic thinker, capable of making data-driven decisions while also inspiring innovative marketing approaches. Furthermore, they will exhibit a customer-centric attitude and a commitment to enhancing the Harley-Davidson brand through effective marketing strategies.