Ecommerce & Digital Advertising Manager

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Written by AI from the job title and company, not by Gibson Homewares, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Ecommerce & Digital Advertising Manager at Gibson Homewares will play a pivotal role in driving the online sales strategy and enhancing the brand presence across various digital platforms. This individual will be responsible for managing all aspects of the ecommerce operations, including the development and execution of digital marketing campaigns, optimizing user experiences, and analyzing performance metrics to improve conversion rates. The ideal candidate will also collaborate with cross-functional teams to ensure alignment with the overall marketing and sales objectives, reporting directly to the senior management team.

Job Responsibilities

• Develop and implement comprehensive ecommerce strategies to drive online sales growth.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, and Instagram.
• Analyze customer behavior and sales data to refine marketing tactics and improve user experience.
• Coordinate with the product development and merchandising teams to ensure accurate product listings and promotional materials.
• Lead website optimization efforts, including A/B testing and user experience enhancements.
• Monitor and report on key performance indicators (KPIs) and make data-driven decisions to enhance campaign effectiveness.
• Stay current with ecommerce trends and digital marketing technologies to keep the company at the forefront of the industry.
• Manage external agency relationships and vendor partnerships to ensure effective execution of advertising strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in ecommerce management and digital marketing.
• Strong understanding of SEO, PPC, and social media advertising strategies.
• Proficiency in analytics tools (e.g., Google Analytics, Tableau) for performance monitoring and reporting.
• Experience with ecommerce platforms (e.g., Shopify, Magento) and web technologies (HTML, CSS).
• Excellent project management and organizational skills, with the ability to prioritize tasks effectively.
• Strong communication and interpersonal skills, capable of working collaboratively across teams.

Technologies & Tools

The Ecommerce & Digital Advertising Manager will leverage a variety of technologies and software tools to effectively manage campaigns and analyze performance metrics. Proficient use of platforms such as Google Ads, Facebook Business Manager, Shopify, and email marketing tools like Mailchimp or Klaviyo will be essential. Familiarity with analytical tools, including Google Analytics and SEMrush, will support data-driven decision-making, while knowledge of content management systems (CMS) and basic HTML/CSS will aid in website optimizations.

Ideal Candidates

The successful candidate will possess a strong analytical mindset, coupled with a creative flair for digital marketing. They will demonstrate exceptional strategic thinking and problem-solving abilities, enabling them to navigate the complexities of a fast-paced ecommerce environment. A proactive nature, a passion for staying ahead of industry trends, and the capability to lead cross-functional initiatives will make the candidate stand out. Ultimately, a commitment to achieving results and enhancing customer satisfaction will be fundamental qualities sought in this role.